I had cause to pause the other day and reflect on the different ways that I sometimes approach scripts for all our clients.
That then got me to thinking about the different ways that scripts can be approached, mainly so there was always something for everyone in the listening audience.
As I nearly always write several different versions of each script before I send them off to be approved by a client, I thought I would share how this process is done, and what better way then producing several scripts to show you (YAY!)
So, here are 5 ways to write the same information for a very fictional client, a hotel here in Mandurah (that’s a provincial town south of Perth, in Western Australia), it is located on the water and offers some very interesting activities, and other fun stuff…
Which one will appeal to you?
#1: Designed to appeal to people who just want the facts, males 30+.
“Mandurah Lodge, a 20-room villa, minutes from Mandurah on the Murray River.
With 31 acres of bushland at your disposal for casual walks or cycling, plus a paintball park right on our doorstep.
No hassles, no fuss, and you can catch the bus to Mandurah Lodge.”
#2: Targeted at families, and groups of people, both sexes and people’s feelings.
“It’s an exquisite place, miles from town where you and your family and friends can put your feet up in front of the fire.
On day one, cycle through the expansive bush, on day two ride horses, on day three try paint balling across the road, on day four, soak in the Jacuzzi and on day six, plan to stay forever.
Mandurah Lodge, the place that you come to, to fall back in love with life, all over again.”
#3: Action packed, spontaneous people – weekdays, males 20+.
“Got plans for the weekend?
Make tomorrow the day you wake up at Mandurah Lodge to a view that shouts adventure, horse riding, paint balling, cycling, fishing, hiking, or simply soaking up the atmosphere in the Jacuzzi, or around the log fire.
Let tomorrow be the day that you wake up to the place, to fall back in love with life, all over again.”
#4: For thinkers and planners, people that plan, usually women 25+
“Take a moment… you’ve had a busy week, your family too, you’re all tired, you need a break.
Time to reconnect.
You need space to remember what it is to hold hands, to hear the wind through the trees, watch the wildlife on the water, and space to let your dreams become plans.
That’s what Mandurah Lodge is for. It’s the place you come to, to fall back in love with life.”
#5: Cheapskates, people looking for bargains. Anyone.
“If you want luxury, go to the Savoy, if you want cheap, go to your local motel.
If you want both, come to Mandurah Lodge, a five-star experience for a two star price!
For amazing deals Tuesday to Thursday, with the best views, the best service, and adventure at your doorstep, it’s Mandurah Lodge.
Because loving life doesn’t have to cost you your life savings.”
There is probably another 5 ways I could write this, but, to keep this post short I picked the simplest ones to show you.
With your target audience and demographic in mind, your ad can appeal to anyone, providing you know who they are, so make sure you let us know who you are targeting.
Got a comment about the scripts? Leave it below.