The Radio Advertising Bureau’s Senior VP Insights Annette Malave said that while Millennials and Gen Z may dominate advertisers’ attention, there may be ad money left on the table when it comes to Baby Boomers. Read the full article – HERE
“While these [two] groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group,” Malave says about Boomers in RAB’s “Radio Matters” blog. “Baby Boomers continue to be a driving force in consumer spending and the economy [and] represent a wealth of opportunity for various businesses.”
This is an interesting article and one that I have forwarded to my sales team. Writing for the Boomers audience and targeting their needs is easier when you can drill down on them more, and this post alone helps with that.
