With a great article title like: “Money Isn’t The Key Reason Why Sellers Sell Sports Radio“
you will want to read Jeff Caves article.
It covers selling sports radio, and why he loves it – “because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.”
Now that’s a great reason to do what you do!
The article is a quick read and is hosted on Barrett Sports Media and is worth a read for anyone and everyone in sales – and gives a great insight into what you could concentrate on to make sales.