Yes, it’s sad but true… due to some minor technical difficulties reaching some of the interviewee’s – I have bumped the Sunday Interview this week and instead we will do a quick news round-up with stories you may have missed past 2 weeks.
RADIO COPYWRITING story: No Explanations Needed as Heineken 0.0 Launches New Brand Campaign – Adworld.ie – Ad World Ireland shows us some great ads from Heineken with a great social message – and they are really worth listening to.
RADIO PROMOTIONS stories: Finding the perfect family ride that has green on its mind | Stuff.co.nz – Kiwi broadcaster Carly Flynn fell in love with a Volkswagen Kombi called ‘Cyril’ she and her then-boyfriend Dave won in a radio competition. THIS IS MORE LIKE AN ADVATORIAL FOR VOLKSWAGEN – But you could do a great twist on it – and it’s ripe for a promotion idea!
Bournvita Quiz Contest — from radio to tv & digital space, a show that evolved with the times – ThePrint What began in 1972 as a competition hosted in schools, the show went through several stages of evolution, including turning into a radio show in 1973. Reminded me of the origins of BIG BROTHER and WHO WANTS TO BE A MILLIONAIRE – which both started as radio competitions.
Josh, Bryan & Esme’s Big Gay Radio Show presents: Drag Bingo hosted by Alexis De La Mer – WMNF – With support from Josh Morrow of WMNF’s Big Gay Radio Show!! All BINGO and other event proceeds to benefit WMNF 88.5FM Community Radio. A bingo promotion with a twist!
Disco Demolition Night: How an anti-disco baseball night led to a riot in Comiskey Park – WGN-TV – This is a flashback to the the night that a radio promotion led to an on-field storming, a forfeit for the White Sox and a long-time debate on what the night really represented.
Welland Couple Wins $100,000 – 101.1 More FM – 101.1 More FM – “We purchased a ticket because I heard a radio ad for the LOTTO 6/49 Super Draw,” shared Darlene while at the OLG Prize Centre to collect their winnings. The Ontario station should make a HUGE deal over this little bit of an insight!
RADIO SALES stories: Pitching Sales In the A, C, B Order – Barrett Sports Media – Jeff Cave writes about all too familiar radio sales issues that we can all identify with, and some I know that I continue to struggle with now too.
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels – Best Media Info an interesting story from Tanzila Shaikh in Mumbai (India) about how Radio platforms have been able to withstand the streaming app storm both in terms of listenership and revenues. What helps them be an attractive proposition still for both listeners and advertisers? This is an interesting read no matter what country you are from.
RADIO ON-AIR stories: Much Beloved Irish hip hop radio show comes to an end after 24 years – Dublin Live – The last airing of popular Irish hip hop radio show The Plastic Attack after 24 years. Having first aired on Dublin’s PowerFM in 1998 – a part of history, The Plastic attack was hosted by Irish hip hip historian and broadcaster DJ Laz-e, AKA Eric Moore.
Graham Norton enjoying his summer in West Cork as he records radio show in local station – The presenter said he “snuck in” to his native Cork and is able to continue recording his radio show in the C103 studios, as he did last summer.
Jennifer Aniston went out of her way to give a radio intern a 20-minute interview – 9Celebrity – In 1997 the Friends star went out of her way to grant an interview to a young Joe Pardavila when he was an intern at a morning radio show he revealed in his upcoming book Good Listen: Creating Memorable Conversations In Business And Life
Ed Gamble literally has to record radio show in hiding while filming Celebrity Hunted – Metro – The UK comedian is keeping a low profile by recording his radio show in hiding. Would you do 2 things at once like Ed?
DAILY RUSH – Alien Morning Radio Show – 93.3 WMMR – Alien Morning Radio Show story – Scientists are receiving radio signals?? Interesting to see how other stations followed this story.
RADIO AWARDS stories: WMBG Radio wins multiple state broadcasting awards – The Virginian-Pilot – Williamsburg’s local radio station took home multiple first-place awards, including for outstanding news series, during the Virginia Association of Broadcasters 85th Annual Awards Program and Conference last month. Great story and well done to the team at WMBG.