Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post
Roy Morgan logo

This New Sales Tool Will Give You An Edge

Posted on 20 July 20228 November 2022 By earlp

Those who know me, know I am a data geek. I love to uncover new information and try to relate it to a situation.

I have created station data sheets which profile station listeners (in broad strokes), drilled down on the data for our region and our competition data – so you can see that I do like messing about with numbers (not bad for someone who almost failed maths at high school).

I have recently discovered a brilliant sales tool for Copywriters who work in sales – and it’s from Roy Morgan Australia.

Roy Morgan are a research company and is “an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International.” (source: Wikipedia)

You will find this new series of weekly videos on YouTube and they are hosted by CEO, Michele Levine from Roy Morgan. Michele talks about consumer and business confidence in Australia amongst other topics and it essentially a video version of their press release.

ROY MORGAN WEEKLY UPDATE 4th July 2022

The videos are short they are actually an interesting 6-8 minute watch – giving you a quick insight into the leaning towards certain issues that members of the public or business owners may have – and they will definitely help you when writing ads, or selling advertising. Key insights into important issues of the day and more can help to give you the edge over other sales people or writing copy that strikes true with listeners.

In your country there may very well be a similar statistically minded research company who do this – and it is REALLY worth watching these videos or reading the press releases to give you at least a bit of an insight into what is going on in listeners/clients minds this week. It’s worth spending some time looking online to see if there is something similar you can use.

Blog Post, Wednesday Radio Sales Tags:radio sales, Roy Morgan, Sales, Sales Tool

Post navigation

Previous Post: A Wall Calendar Should be in EVERY Radio Promotions Toolkit
Next Post: A 5 Part Basic Tool Kit Full of Useful On-Air Tools!

More Related Articles

Free Download Roy H Williams You’ll Laugh, You’ll Cry, You’ll get Something for FREE! Blog Post
Ad Week 8th of August 2022 Review: AdWeek, 08 August 2022 Blog Post
Jargon and Blah Blah Blah SALES: Do You Listen To and Understand Other Peoples Jargon? Blog Post
Radio World Magazine digital issue Friday Review: Radio World – Build Your Own Desktop Mic. Stand Blog Post
Radio Commercial Writing Copy: 6 Ways To Write A Creative Script Blog Post
Sales Motivation Sales: Driving Internal Motivation – Part 1 Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme