I know I have said before that I am not a fan of Ad Week magazine – for several reasons – the number one though is the fact that they seem to take delight in ignoring radio – but hey – that might just be my perspective.
This week’s issue though is actually worth looking at – WHAT????
And it’s not because they have finally included an article on radio – NO, instead is because there are actually 3 articles that are interesting enough to keep me reading for less than the 3 minutes 30 seconds that I usually take to flick through it.
1 – The TRENDS YOU NEED TO KNOW feature on GOING ROGUE and snarky marketing by Catherine Perloff was really very interesting! It’s a great peek behind the curtain at what some other medium has done for years… hmmm – could that be radio?
2 – Gino Carolini’s article on ‘In-House Universities’ Might Be The Future’ was worthy of more than it’s one page, as I feel from reading it that Gino had way more to say – but this is something that radio should seriously look at.
3 – DATA POINTS is always one of my favourite parts of Ad Week – and this issue has information about dining out – and the numbers behind it – great to use if you have a restaurant as a client.
The main feature in this issue was about robots and retail – while interesting, it wasn’t one of my favourite bits in this issue. Yes eventually be the way that most workplaces will go, some time in the future – BUT surely that won’t happen in radio – he says sarcastically…
Next the Commerce Awards of 2022 – interesting to dwell on for about 30 seconds, but.. no radio/audio.
And finally PERSPECTIVE focused on the PLAYMATE IGLOO, which was interesting and they make great promo giveaways when branded right.
And that’s it for my personal highlights in the issue. Like I said, there is not many of them – but those 3 articles made me at least spend 10 minutes with the magazine rather than 3 mins 30 secs. So that’s a win for Ad Week for a change.