GENERAL RADIO NEWS:
The “Why Waste Your Time With AM/FM Radio” comment and resulting debate is raging on and on, and INSIDE RADIO have covered the Katz Survey: Satellite Radio Listeners Have ‘Meaningful Engagement’ With AM/FM angle. It’s well worth the read.
INSIDE RADIO have covered an interesting study: Interactive Smart Speaker Ads Stimulate Greater Brain Activity. I think everyone should read this – no matter which department you are in.
The war in Ukraine is getting dirtier by the day with the Kyiv Independent reporting that Hacked Ukrainian radio stations broadcast fakes about Zelensky’s health by Daryna Antoniuk
A very, very comprehensive article by Daniel Johnson and LTC James Machado appeared on Task and Purpose about the failure of the US Army to attract new members this year – and lack of radio and television marketing forms part of that. The article also serves to show that a comprehensive ‘hard look’ at your tactics and endeavours are well worth the effort to constructively criticise, and access what it is you do, and to form a plan to do it better in the future.
RADIO COPYWRITING STORIES:
Radio Info Australia have covered Wayne Couten from Broadcast Programming & Research post titled “Who Exactly Are You Targeting?” and it is a really, really good read! Read the original post at BPR – HERE
Radio and Production Magazine have covered my free e-book which is still available for NOTHING until the end of AUGUST! “Hooks, First Lines and Scene Setters” e-book for Radio Copywriters by Earl Pilkington is a 319-page e-book for radio copywriters that will inspire, unclog writers block, and conquer dreaded deadline demons. Thanks Jerry!
India’s Best Media Info site did an in-depth story (by Tanzila Shaikh) about The art of copywriting: What makes an impactful ad copy? In it Tanzila interviewed some very big names in copywriting in India and I have to say I really enjoyed the article, there were an amazing number of take-aways and notes I wrote down from the interviews.
INSIDE RADIO have a great article on the best way to improve your clients ads – For More Effective Ads, Focus On Brand Mentions, Unified Messaging And Host-Read Spots.
Chicago radio show Abstract Science celebrates 25 years of broadcasting with 25-hour takeover of WLUW – Via: ra.co – By Zoey Shopmaker – Luke Vibert, Chrissy and other special guests are slated for the marathon, which starts on August 18th. An amazing milestone that WLUW Chicago 88.7 FM are throwing their full weight behind – it’s a brilliant idea!
RADIO SALES STORY:
BSM – Barrett Sports Media’s Jeff Caves have a very interesting post on: If You Want Energetic Sales People, Hire Them Some Support – 100% agree with this one!
RADIO AWARDS STORIES:
New York Festivals Advertising Awards for 2022 – Winners have been announced.
Congratulations goes to South Africa’s Jacaranda FM wins five PRISM Awards as covered on the Media Update website. Especially for the game ‘Mzansi Quest’ a virtual treasure hunt – which attracted over 10,000 players while running. The game has finished but you can see the stations landing page for it – HERE – and the video – amazing – HERE