Do you follow up with your clients and celebrate their success stories?
If not…. WHY NOT?
Getting a testimonial from the client at this time is PERFECT! – Even recording them on your phone and sharing that on your website or social media is exactly what you should be doing – number 1 it promotes you as a sales person… and… number 2 – it promotes them!
Some station websites have dedicated areas to testimonials and success stories – everyone should do this to showcase the best that radio is and can do – you should speak to your Sales Manager about this TODAY!
It doesn’t have to be long – under 30 seconds – or if they have footage that you can use – no more than 1 minute in length and show people attending an event, or coming into the store – a car lot full of customers, or empty of cars being sold!
Remember, keep it short, sharp and to the point – quality doesn’t matter – its the energy of the client that will make the sale next time you send that link to a prospective client.
So, I asked myself why most sales team members don’t do this? And then it hit me!
They don’t want to see the client in-case their campaign “didn’t work” – OUCH!
First I want to say – stop – seriously STOP! Take a moment to breathe and relax.
Next – check out this AMAZING post from the Bonneville Bay Area website (I have sent this link to SOOO MANY sales people because this is a GREAT post!) find it HERE. Then come back here…
Joe Cariffe’s post is amazing right?
And he is 100% correct. By addressing those problems – you’ll succeed.
Radio works when the message is on target, delivered at the right time, with the right frequency for the client to achieve the results they want – and if they don’t know what results they want, then no matter what you do for them: their radio campaign won’t work.
