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Radio Copywriters by Earl Pilkington

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Celebrating Your Clients Success Stories

Celebrating Your Clients Success Stories

Posted on August 3, 2022November 8, 2022 By earlp

Do you follow up with your clients and celebrate their success stories?

If not…. WHY NOT?

Getting a testimonial from the client at this time is PERFECT! – Even recording them on your phone and sharing that on your website or social media is exactly what you should be doing – number 1 it promotes you as a sales person… and… number 2 – it promotes them!

Some station websites have dedicated areas to testimonials and success stories – everyone should do this to showcase the best that radio is and can do – you should speak to your Sales Manager about this TODAY!

It doesn’t have to be long – under 30 seconds – or if they have footage that you can use – no more than 1 minute in length and show people attending an event, or coming into the store – a car lot full of customers, or empty of cars being sold!

Remember, keep it short, sharp and to the point – quality doesn’t matter – its the energy of the client that will make the sale next time you send that link to a prospective client.

So, I asked myself why most sales team members don’t do this? And then it hit me!

They don’t want to see the client in-case their campaign “didn’t work” – OUCH!

First I want to say – stop – seriously STOP! Take a moment to breathe and relax.

Next – check out this AMAZING post from the Bonneville Bay Area website (I have sent this link to SOOO MANY sales people because this is a GREAT post!) find it HERE. Then come back here…

Joe Cariffe’s post is amazing right?

And he is 100% correct. By addressing those problems – you’ll succeed.

Radio works when the message is on target, delivered at the right time, with the right frequency for the client to achieve the results they want – and if they don’t know what results they want, then no matter what you do for them: their radio campaign won’t work.

Blog Post, Wednesday Radio Sales Tags:Sales, Sales Success, website

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