Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Announcement: Short Break Due to Unforeseen Circumstances Announcement
  • Radio Copywriters Not Breaking News
    NEWS: Highlights You May Have Missed From Around The World Blog Post
  • TOP 5 MEMES OF THE WEEK
    MEMES: Late, Late Last Minute Gift Ideas Blog Post
Ad Week 8th of August 2022

Review: AdWeek, 08 August 2022

Posted on August 12, 2022November 8, 2022 By earlp

OK the magazine gods have spoken and I have to stop my complaining about AdWeek Magazine not covering anything audio or radio related – why? This weeks issue – that’s why!

So yes, I was shocked and couldn’t believe it when this weeks issue arrived in my in-box.

8th of August issue of AdWeek

Adweek – covering ANYTHING audio is amazing – but having a grand total of 4 articles on audio/radio (and one amazing piece from PERSPECTIVE on the FENDER – which was a really good read) I really thought all of my Christmases had come at once!

So let’s dive in – the UPFRONT Talent Pool interview with Paul Suchman (CMO of Audacy) was an interesting read, especially his background to where he is now – interesting!

Not radio related – but if you are a fan of ‘Better Call Saul’ then the INSIGHTS section on the show was a fascinating read.

Next THE STATE OF SOUND article on Podcasting and audio accessibility was very, very good reading – a great article indeed from Mesert Ambachew. The thing is – I feel this article contains major insights for radio – really everyone in radio should read it.

This issues DATAPOINTS – which I usually love reading is about Influencers and personally – meh!

The next ‘must read’ is about AdWeeks Podcast of the Year “Maejor Frequency” and for a double page spread – there is a LOT in here to unpack – a great read, really well written article by Catherine Perloff.

Then all the PODCAST OF THE YEAR AWARD WINNERS are run through – and it’s worth having a look and seeing what podcasts you may have missed out on.

Yes there’s another article on the Audio Industry – “CAN SPOTIFY REVOLUTIONIZE ADS?” by Mark Stenberg – and while it’s an interesting read, I personally think Spotify might be treading softly, softly with their customers – not wanting a NETFLIX style backlash and cancellations.

There you have it – an ADWEEK MAGAZINE that’s worth actually reading and framing – although they still seem to be steering clear of a weekly section on Radio – I will give applause where I think it is deserved.

Blog Post, Friday-Reviews Tags:adweek, Adweek Magazine, Friday Review

Post navigation

Previous Post: On-Air: Do You Listen To Other Stations?
Next Post: This Weeks Top Memes

More Related Articles

In Store Music - should you pay a licence fee Sales: The Music A Client Plays In Their Store Blog Post
Radio Copywriters Not Breaking News Sunday News Round-Up – August 7 Blog Post
ways to write a radio script 5 Ways To Write a Radio Script Blog Post
how much should you get paid at that new job Review: Job Ads – Why Don’t Employers Post Salaries? Blog Post
Sales Motivation Sales: Driving Internal Motivation – Part 1 Blog Post
Laura Murphy and Adam Cherrington Promotions: (UK) 3 Years wait to collect a radio prize! Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme