This week’s RCNEWS roundup contains our usual round up of the top stories you might have missed, some great innovations in promo land, and more… read on:
RADIO SALES:
Written by Ali Bajwa at Tech Bullion wrote a bare bones basic introduction about radio advertising with the article Radio Advertising for Your Business: What to Consider, interesting only for its nice and simple approach to Radio advertising.
Radio Should Be Building Fences – Barrett Sports Media
Geofencing radio ads is the topic of this post by Jeff Caves, and it is an interesting read – and tips its hat in the direction of geofencing being a positive thing for client advertisers.
Sarah Paterson at Radio Today reported on Commercial Radio Australia’s new focus: New direction for CRA as digital audio hits all time high – Radio Today … with a greater emphasis on the booming digital audio market along with supporting its members to grow commercial radio advertising revenue.
ON-AIR:
20 excellent podcasts for listeners who love a good story – Yardbarker.com – Amy McCarthy’s post on some great podcasts that you might have missed, are really spot on – for example: “Snap Judgment” is both a weekly radio show and a podcast, and however you listen, this incredible storytelling show is definitely worth checking out. AND of course, she covers one of my all-time favourite podcasts – WELCOME TO NIGHTVALE!
You never know where your on-air antics will lead you… as told to the Celtic Way staffer Tony Haggerty, by Des Maclean: How Billy Connolly prank calls led to Celtic acting role of a lifetime
How you handle yourself when things goes wrong says a lot about you as an on-air personality… Ray Hadley storms off radio show after technical issue ‘fiasco’ | news.com.au In a bizarre “fiasco”, 2GB radio show host Ray Hadley stormed off his Monday morning show after it was plagued by technical issues.
Deeply unsettling story from Toronto, Canada – that was reported as far away as India – Radio host Joti Mann assaulted outside Canada home | World News – Hindustan Times | Mann is the host of a radio show and runs Fateh Media and works as a realtor.
BOOK RELEASE:
New edition of Steve Ahern’s ‘Making Radio’ just released – Via Radio Today
It’s a classic and on everyone’s bookshelf – can’t wait to get my hands on the new edition.
PROMOTIONS:
Doing a show inside a giant pothole – why not? A South African station shows how to focus on an issue with a great co-sponsor: Dunlop launches new ‘Pothole FM’ campaign to drive home tyre safety confidence – the story is via Bizcommunity and it’s a great read.
And I am in shock with this one: Melbourne radio host shares hateful letter she received from angry listener: ‘It’s the snail-mailers too!’ – the story is via 9Honey and blows my mind about how petty some listeners can be… … host Dee Dee Dunleavy shared a photo of the cruel letter on Twitter, which had been sent a week earlier about a now-finished radio competition.
