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Radio Copywriters Not Breaking News

Sunday RCNews Round-up 14th August, 2022

Posted on August 14, 2022November 8, 2022 By earlp

This week’s RCNEWS roundup contains our usual round up of the top stories you might have missed, some great innovations in promo land, and more… read on:

RADIO SALES:

Written by Ali Bajwa at Tech Bullion wrote a bare bones basic introduction about radio advertising with the article Radio Advertising for Your Business: What to Consider, interesting only for its nice and simple approach to Radio advertising.

Radio Should Be Building Fences – Barrett Sports Media
Geofencing radio ads is the topic of this post by Jeff Caves, and it is an interesting read – and tips its hat in the direction of geofencing being a positive thing for client advertisers.

Sarah Paterson at Radio Today reported on Commercial Radio Australia’s new focus: New direction for CRA as digital audio hits all time high – Radio Today … with a greater emphasis on the booming digital audio market along with supporting its members to grow commercial radio advertising revenue.

ON-AIR:
20 excellent podcasts for listeners who love a good story – Yardbarker.com
– Amy McCarthy’s post on some great podcasts that you might have missed, are really spot on – for example: “Snap Judgment” is both a weekly radio show and a podcast, and however you listen, this incredible storytelling show is definitely worth checking out. AND of course, she covers one of my all-time favourite podcasts – WELCOME TO NIGHTVALE!

You never know where your on-air antics will lead you… as told to the Celtic Way staffer Tony Haggerty, by Des Maclean: How Billy Connolly prank calls led to Celtic acting role of a lifetime

How you handle yourself when things goes wrong says a lot about you as an on-air personality… Ray Hadley storms off radio show after technical issue ‘fiasco’ | news.com.au In a bizarre “fiasco”, 2GB radio show host Ray Hadley stormed off his Monday morning show after it was plagued by technical issues.

Deeply unsettling story from Toronto, Canada – that was reported as far away as India – Radio host Joti Mann assaulted outside Canada home | World News – Hindustan Times | Mann is the host of a radio show and runs Fateh Media and works as a realtor.

BOOK RELEASE:

New edition of Steve Ahern’s ‘Making Radio’ just released – Via Radio Today
It’s a classic and on everyone’s bookshelf – can’t wait to get my hands on the new edition.

PROMOTIONS:

Doing a show inside a giant pothole – why not? A South African station shows how to focus on an issue with a great co-sponsor: Dunlop launches new ‘Pothole FM’ campaign to drive home tyre safety confidence – the story is via Bizcommunity and it’s a great read.

And I am in shock with this one: Melbourne radio host shares hateful letter she received from angry listener: ‘It’s the snail-mailers too!’ – the story is via 9Honey and blows my mind about how petty some listeners can be… … host Dee Dee Dunleavy shared a photo of the cruel letter on Twitter, which had been sent a week earlier about a now-finished radio competition.

Blog Post, RCNews, The Sunday Interview Tags:on-air, promotions, RCNEWS, Sales

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