Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Announcement: Short Break Due to Unforeseen Circumstances Announcement
  • Radio Copywriters Not Breaking News
    NEWS: Highlights You May Have Missed From Around The World Blog Post
  • TOP 5 MEMES OF THE WEEK
    MEMES: Late, Late Last Minute Gift Ideas Blog Post
Bad Advice Ahead

On-Air: The WORST ADVICE You Can Ever Get About Your Show…

Posted on August 18, 2022November 8, 2022 By earlp

Keep that long, long intro to your show full of in-jokes and pop culture references, etc – the listeners will LOVE it

View this post on Instagram

A post shared by Call Me Carlos (@thenostalgiclatino)

– on second thoughts – MAYBE cut it down! –

Or watch a master at work in the first 45 seconds of this aircheck!

Next: Go on… Dance like no-one is watching while on the air, you’ve got style…

@5fm

Dancing in the Studio 🤣 We think it’s dancing? #Radio #Studio #Radiotok #dancing #dance #fun

♬ original sound – 5FM
  • I’ve got news for you – remember those station camera’s in the studio – they’re still live!

Always make sure your microphone is off – ALWAYS!

Sure… why not have a private deep and meaningful conversation or spend some time talking to yourself out loud complaining about your co-workers in the studio, no one will hear you… unless you are recording a tv spot…

Don’t worry, I can eat or drink over the desk while I work… I’ll be careful!

SURE! We have all had a spill that freaked us out at one time or another.

Next: Stamp your authentic you on everything you do in the studio – go on, sing the weather or traffic report….

Ummm, no don’t, in-fact don’t sing at all. OMG! STOP! Even if you can sing – don’t – that’s NOT what you are paid to do – trust me – listeners will hate you for doing this!

Slur your words or talk fast – no problem – people will understand you – NOPE – they don’t. Enunciate your words clearly, okay?

Don’t worry – you don’t need to prep, just sit-in for me while I take a short break… Ahhhmmm.. I’m going to say no!

Take the station van and use the GPS, you won’t get lost! Seriously – follow the traffic signs!

We’ve never had a problem with this computer, it’s never lost power, the UPS is brilliant… “Everything not saved will be lost” said an engineer to me once – ‘very sage advice’ I said, ‘who said it?’ “It’s from an old Nintendo save game screen”

Sure – eat the food the listeners send in – it’ll be okay…

View this post on Instagram

A post shared by Janel Steeper (@janelsteeper)

Blog Post, Thursdays On-Air Tags:on-air, worst advice

Post navigation

Previous Post: Sales: Driving Internal Motivation – Part 2 – Morale Building
Next Post: Review: Radio Ink – August 2022

More Related Articles

Radio Copywriters Not Breaking News Sunday News Round Up Blog Post
Radio Copywriters Not Breaking News RCNews: A Bumper Post Of News Items Blog Post
Caffeine For The Creative Team Review: CAFFEINE FOR THE CREATIVE TEAM – Book Blog Post
Radio Copywriters Not Breaking News RCNews: Oct 16, 2022 Blog Post
Radio Copywriters Not Breaking News RCNews: (UK) – Can You Learn From The Ricky Gervais Show? Blog Post
Phone Line Crosses On-Air: Talking To A Client On-Air Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme