SALES:
Here’s a serious insight into what type of Sales Person you should be: Are You Sales Material? Take the Sales Quiz – Barrett Sports Media
Increase your local tourism with a radio campaign – YES – and Warren County in the state of New York are doing just that with Walt Adams of Loud Media going before the committee to propose a year-long promotion of Warren County, including a radio promotion. Story via : The Post Star NY by Jana DeCamilla
What Happens When A Salesperson Leaves? Well RadioInfo.Asia answers that question in an article by Pat Bryson. The cost may be more than you think. Part 2 of the post you can find HERE
PODCAST NEWS:
Australia overtakes the US as world’s biggest podcast-listening nation, Infinite Dial study reveals – Via Mumbrella
STUDIES & SURVEYS:
I was recently made aware of a fantastic study in the UK which drilled down on the data for advertising on radio – “Big Audio Datamine Is A Landmark Radio Advertising Study” it is a meta-analysis by business category sector, ad awareness, relevance, trust, consideration and response. PLUS: Best performing based on creativity sells! The study was by the UK’s RadioCentre and Colourtext and independent data analysis agency. Well worth the read if you are in COPY or SALES!
What Does The Collision Of Audio Formats Mean For Marketers? – The Drum – Consumers now spend a third of their media time with audio in various forms, and this article is a interesting read
