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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

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Promotions and Hands On Experience

Promotions: How To Beat The Competition

Posted on 30 August 20228 November 2022 By earlp

This is a short, sharp post on how I approach most promotions with clients – see if it matches in with your philosophy or thoughts…

When talking to a client about promoting their business – what you don’t want to talk about is ‘price’ in the promotion. NEVER talk about in the on-air promotion either!

Why?

Because running a great promotion is all about getting hands on experience with a product or service.

The Simpsons & The KBBL Party Penguin Prize Patrol

If you can get a clients product or service into the hands of the listener, and they like it – the price won’t matter.

For example: if you want listeners to try out a new children’s play centre – hosting an open day is the best way to promote it – talk about the educational standards that the centre is held to, the fun that kids will have in a safe and monitored environment. Only when they leave, or talk to staff members should be price be mentioned (either in a flyer, a sign-up sheet or ask for contact details so you can send information to them if they are interested).

Do you have a client that produces a new product, get a limited amount of those products to give away, and put them in the hands of the end users (specifically at an event), record them on a camera, or phone, and post the listener using the product to your socials and share them with the client. Hands on experience beats price every single time.

Some people might view this as a ‘try before you buy’ promotion, but in my books giving away a free product or use of a service will work to gain a customer, and when posted to socials or when the audio is used on-air – then the clients business just gained more customers.

See if you can convince your clients to allow you to do this and watch their sales increase!

Blog Post, Tuesday Promotions Tags:freebies, hands on experience, promotions, Samples, try before you buy

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