This is a short, sharp post on how I approach most promotions with clients – see if it matches in with your philosophy or thoughts…
When talking to a client about promoting their business – what you don’t want to talk about is ‘price’ in the promotion. NEVER talk about in the on-air promotion either!
Why?
Because running a great promotion is all about getting hands on experience with a product or service.
If you can get a clients product or service into the hands of the listener, and they like it – the price won’t matter.
For example: if you want listeners to try out a new children’s play centre – hosting an open day is the best way to promote it – talk about the educational standards that the centre is held to, the fun that kids will have in a safe and monitored environment. Only when they leave, or talk to staff members should be price be mentioned (either in a flyer, a sign-up sheet or ask for contact details so you can send information to them if they are interested).
Do you have a client that produces a new product, get a limited amount of those products to give away, and put them in the hands of the end users (specifically at an event), record them on a camera, or phone, and post the listener using the product to your socials and share them with the client. Hands on experience beats price every single time.
Some people might view this as a ‘try before you buy’ promotion, but in my books giving away a free product or use of a service will work to gain a customer, and when posted to socials or when the audio is used on-air – then the clients business just gained more customers.
See if you can convince your clients to allow you to do this and watch their sales increase!
