Yes my e-book is now on sale for only $14.99 (AUSTRALIAN) per copy… go to the SHOP FOR E-BOOKS tab above, or click HERE to go there.
“Hooks, First Lines and Scene Setters” is a 319 page e-book and comes with 25 different business categories, there are at least 101 hooks, first lines and scene setters in each category taken from commercials that will inspire, unclog writers block, and conquer dreaded deadline demons.
That’s almost 3,000 first lines for radio commercials in this one volume alone. for only $14.99 (Aus)
Not sure it is right for you – try the free sample – Hooks1st lines&SceneSetters_DEMO_EarlPilkington – it’s 20 pages long and gives you an idea of what you will find in the full book…
For example, do you need to write a script for:
…Auto Repairers? Pages 26 to 28 could fix a problem with your script.
Printers or printing services? Pages 72 to 75 will set you up for success.
Education business services? The lines on pages 77 to 81 might teach you a thing or two.
Home furnishings and home improvements? Build your script around an idea from the lines on pages 171 to 181.
And Real Estate services? Pages 281 to 290 will be your new home.
While great radio ads are a result of inspiring and great scripts… sometimes… it really is very hard just to get started, to come up with an idea, any idea at all, for that first line. So I encourage people to flick around and see what inspires them from other sections to start writing, tell a client’s story and sell.
All lines have been taken from my personal archive of almost 40 years of scripts written here in Australia and as a freelancer. Some are very basic, those are the ones for when you get really stuck, others are ‘out there strange’ and very left of centre. Try them out for size and see if they spark something creative in you.
Buy it now and set yourself up for successful copywriting today.
P.S.: We had 801 downloads of the free version of the full e-book – and I couldn’t be happier – thanks to everyone who got their copy. I hope it has helped in some small way.