Personally I LOVE to hear other Jocks pop-up in other shows throughout the day and talk to the other on-air talent either about their show that day, or pre-promoting their show tomorrow.
Why?
It says to listeners that they are not only working with each other, but also active in the station and with the other jocks on-air.
We had a Program Producer at one station I worked at which HATED this – and would tell the Jocks off for promoting other shows during theirs – “that’s what a promo is for!” – used to be their catch-phrase.
And that (seriously) was their only reason for not liking it.
This person was soon replaced with someone else who was AMAZING – and insisted that the jocks do cross promotes in every show. If you were about to go on-air then you popped into the studio a half hour before to talk about it. If you had just finished your show – go and take a break for a half hour or so, then pop back in to the studio and say how much you are enjoying the next jocks show, and tease your show for tomorrow. (Just to be clear it was one or the other, not BOTH)
On-Air it sounded like the entire station was there supporting each other and interested in what everyone else was doing – listeners loved it too!
Some Jocks who left after their breakfast show, would pre-record audio for the drive show – and yes, the hosts on the drive show used the audio for stupid pre-records, asking dumb questions and getting weird answers – but listeners knew it, and, it sounded hilarious, sometimes one of the breakfast show team would call into the studio in the afternoon from home to talk about what they were planning to do tomorrow – it was a 2 minute chat, and they also covered what the drive Jock had been talking about in their show – showing that they were listening.
It reminds me of something I saw a few years ago on the website “NotAlwaysRight.com” (I managed to track it down) – see the original post HERE – or read it below:
Third Shift, First Priority – August 7, 2020
I just started DJing at a local radio station, and since I’m new, I’m on air at odd hours of the morning. It’s about 4:30 am and I get a phone call. I’m thinking that since it’s so early, it’s my supervisor and something’s wrong. I’m tired and very nervous.
Me: “Good morning, this is [Station].”
Caller: “Hi, can I talk to the DJ that’s on now?”
Me: “This is her.”
Caller: “Oh, good. I just wanted to say that those of us working third shift love that you’re on air this late. We tune in every night. You guys do a great job and we really appreciate it.”
This was years ago, and I later worked my way up to being a drive-time DJ, but that is still one of my best experiences.
So hopefully you are already doing this – if not, start it in your next show and see how the public react -it is especially good, if like I said – you get the breakfast team do a spot for you for drive.
Enjoy.
