I want to start todays post off with a link to an incredible article on HOW TO NEGOTIATE – I don’t care who you are, from Sales to On-air, Copywriters, Promotions – everyone should be able to negotiate better with clients, with work colleagues and with management – Read the article by SOPHIE SMITH and it will change the way you negotiate with everyone!
COPYWRITING & SALES:
UK real estate giant FRANK KNIGHT’s campaign featuring Ducks, hooks and cherries! continues to grow. Knight Frank reveals big advertising push – Via The Negotiator – Knight Frank is also to release a new radio ad as part of their multi-faceted push on billboards, radio, tube stops and print. Good to see radio included with the magnificent Hugh Bonneville voicing the spots.
SALES & PROMOTIONS:
Time was that radio promotions and concerts were a HUGE event for a station and Mike McVay in a Radio Ink article brings up some very valid, and extraordinary ideas as to how things can be done now – saying there are NO EXCUSES for what a radio friend of his witnessed at a recent sponsored concert.
ITS BEEN A WEEK FOR ON-AIR CONTROVERSIES:
Queensland Australia – in a story reported by News.com.au – ‘Extremely inappropriate’: Queensland radio host blasted for transgender comment about a child at his daughters school.
Ben Shapiro is a popular talk show host and podcaster, he is also highly controversial and very opinionated, and when he stopped into the PODCAST MOVEMENT event in Dallas for a short period of time at the booth in which his company The Daily Wire paid a $10,000 sponsorship for. It was enough to make some people angry and for Podcast Movement organizers to say they were sorry for letting him in. Story via RADIO INK.
AND… comes in the same week that Radio Ink asked if you would have sacked this host: WSB Cans Crane Over Trump Remark?
News.com.au also reported on NOVA radio host Kate Richie and her apology for drink driving and loss of licence.
And another Aussie radio ‘host’ was in the news yet again – KYLE SANDILANDS FACES BACKLASH AFTER HOMOPHOBIC MONKEYPOX, ‘GAY DISEASE’ JIBES – via the StarObserver.com.au
SAD NEWS FROM AROUND THE WORLD WITH THE PASSING OF SEVERAL RADIO LEGENDS:
Frank Boyle – broker, radio guru and legend passed away at 96 – There were many, many stories about Frank on: RADIO INK – RADIO + TELEVISION BUSINESS REPORT – TV News Check – and then Broadcasters Fund of America set up a Frank Boyle Fund – details about that are HERE.
The CBC.ca (Canadian Broadcasting Corporation) reported on the passing of Veteran broadcaster Peter Hope, he is remembered for love of language, laughter and music. Peter had just retired last year and will be missed by everyone.
With the passing of Saga board head – Ed Christian last week – a touching tribute by Trey Stafford on Radio Ink was really amazing – it sounds like Ed was one hell of a guy to work with.
And Jim Thompson who you might know as the President of the Broadcasters Foundation of America passed away this week too, and Radio Ink did a lovely round up of heartfelt comments from around the radio world. Read the tribute – HERE.
PODCASTS:
Radio Info Australia covered the big podcast news in Australia this week – Audio has a powerful influence: Teacher’s Pet podcast journo Hedley Thomas “Audio has a powerful influence on us,” according to Teachers Pet podcast producer Hedley Thomas. After the cold case they had been pursuing went to court and resulted in a conviction.
I have been on the hunt for some copywriting podcasts (specific for radio) and along the way found this gem of a list from the US Good Housekeeping Magazine: 40 Best Podcasts Ever – there are some entertaining Podcasts amongst them, so I thought I would share them here..
ON-AIR:
Freeform radio is something I haven’t heard mentioned a lot of in the last few years – but I am glad to hear this next story… “I wonder what the hell he’s going to play next.” Brad Posey hopes “The Invisible City,” his local public-radio show, has that effect on listeners.
SALES:
‘The Definition Of Radio Has Changed,’ RAB’s Erica Farber Tells Ad Community – via INSIDE RADIO – is an interesting take by Erica (The RAB President) on the changing face of radio due to the pandemic – it is Erica’s vision of the state of the industry in the US today.
One standard advertising philosophy is “performance marketing” — an incessant series of promotions and limited-time sales to grab consumers who are ready to buy now. But what happens when the pool of potential buy-now advertisers shrinks? This topic is given a thorough probing on the WestWoodOne.com site in a post that I found really engrossing – read it today and it might change the way you sell and write ad copy.
