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Radio Copywriters by Earl Pilkington

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Radio Script Samples

Copywriting: Some Script Samples

Posted on 5 September 20228 November 2022 By earlp

I’ve been asked by a couple of people on email to give some samples of my favourite creative scripts that I have written – I am happy to oblige – but I want to make it clear that The 2 samples below are just that… samples, AND are not meant to be used as a cut and paste template – but for you to play around with and change up to suit your client.

They are for a Battery Wholesaler and a Butcher – yes, 2 very random scripts indeed.

I have replaced the business name with the same style in my e-book, i.e.: <BUSINESS NAME>.

Let me know in the comments if you would like me to give you more of these…

#1 Battery Wholesaler ‘COUNT’ – 30 second commercial script

((ANNOUNCER)) Count the number of Batteries you think you use every day…

Have you included the batteries in your… Remote Control, Security Alarm, Watch, Car, Motorbike, Boat, N-B-N, Truck, Toys, G-P-S, Torch, Mobile Phone, UP-S, game controllers, laptop, calculator, tablet, scales, and…

((CROSS FADE INTO BUSINESS JINGLE – PHASES INTO HOME EFEFCTS – COUPLE LISTENING TO RADIO))

((FEMALE)) “Harry? Did you get those hearing aid batteries today?”

((MALE)) “What? ((pause)) No? Maybe?”

((FEMALE)) “I just heard the <BUSINESS NAME> radio ad. You! Need! New! Batteries!”

((JINGLE BACK UP))

((ANNOUNCER)) If you need batteries, advice, and solutions, think <BUSINESS NAME>.

#2 Butcher – ‘HEAR THAT?’ – 30 second commercial script

((SFX: LOUD SIZZLE OF FOOD COOKING ON A HOT PLATE – UP THEN UNDER NEXT LINE))

((MALE)) Hear that?

((SFX: SIZZLE CONTINUES – TURN OVER SIZZLE))

((MALE)) That’s a one hundred per cent Australian grown, grass fed steak from <BUSINESS NAME>…((as if listening to the sizzle to decipher the type of meat)) Hmm… It’s a Premium cut too!

((SFX: SIZZLE CONTINUES))

((off hand)) …Or it might be a rib-eye?

((as if getting back to the topic at hand)) <BUSINESS NAME> offer a large range of fresh, locally sourced meat and free range poultry.

There’s premium cuts. Cuts for the barbecue and a variety of pre-marinated, or pre-crumbed cuts to suit every taste.

Add a little sizzle at meal-time, with <BUSINESS NAME>. <ADDRESS>. Open 7 days.

Let me know if you want me to include more – comment below or send me an email via the usual contact point.

Also – these will be added to a coming soon – free scripts page – look out for that in the coming weeks.

Cheers.

Blog Post, Monday Copywriting Tags:Battery, Butcher, copywriting, demo, Samples, scripts

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