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Radio Copywriters by Earl Pilkington

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    NEWS: Highlights You May Have Missed From Around The World Blog Post
Radio Copywriters Not Breaking News

RCNews: Luke-Warm News That You Might Have Missed

Posted on 11 September 20228 November 2022 By earlp

LOCAL THEATRE/RADIO PRODUCTION NEWS:
I am a BIG fan of author Max Allen Collins and was really happy to see this very short story from DAVENPORT, Iowa (KWQC) – The Friends of the Muscatine Art Center have announced that there will be a fundraising production of “Encore for Murder: The New Adventures of Mickey Spillane’s Mike Hammer,” created by Max Allan Collins, on Sept. 17, at 7 p.m. at the Muscatine High School Theater, Muscatine. It will be a ‘live’ radio show performed in front of an audience – and for those of us who remember the radio series of Mickey Spillane’s Mike Hammer – this show is utilizing an awesome script of Max’s showcasing radios power and true ‘theatre of the mind’.

AWARD NEWS:

I am very happy to share this story from ADNEWS about a West Australian company (based in Perth – only an hour away from me) RARE won a SIREN AWARD for their amazing campaign for the Department of Education’s Premier’s Reading Challenge. Rare has won round 2 of the 2023 Siren Awards with an ad, reading can take you anywhere, the series of ads are very, very engaging. Hear the ad on the Radio Today site – HERE

ON-AIR NEWS:

I found this story from Ireland about Ryan Tubridy struggling to get through his RTE radio show particularly touching. Ryan had to go off air as he was overcome with grief and emotion when covering a story about the murder of 3 children. Full respect goes to Ryan and his show producers for doing what they did, and the way they did it. Read the full story via Dublinlive – here.

Fresh 92.7 in Adelaide show how its done with fresh talent and ratings wins. The GLAMADELAIDE covers this top story about a new breakfast team growing their audience by 10,000 and talent growth within the station.

Mike McVay covered on the Radio Ink site the TOP 10 RULES FOR EVERY RADIO SHOW. I totally, 100% agree with Mike on every point. ESPECIALLY that the MIC IS ALWAYS ON! Learnt that the hard way!

The CBC.ca covered an interesting topic on their site – about wresting, philosophy, ‘fake’ sports “kayfabe” (a mixture of reality and fiction) and staying in character – I found it a great read and reflects on our industry about the type of personality we reflect when on-air. Matthew Lazin-Ryder‘s article is really interesting. Read it and reflect on your own ‘on-air persona’.

ADVERTISING NEWS:

Hometown Station had an interesting take on the educating your clients thing that most stations have – its worth a read to see a different version – THINKING OF ADVERTISING ON RADIO – is the post – (the website has way too many pop ups in my opinion) – but the details are interesting, and more skewed to social and radio combined. But its good to see someone doing something different. Read my posts on the subject – HERE – and HERE for my version of this topic.

Blog Post, RCNews Tags:advertising, awards, local theatre, RCNEWS

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