I first released a version of this e-book in 2015 in an online forum (it’s so long ago now that I have forgotten the name of it), I then updated it in 2017 for users on the now defunct Radio Daddy Forum, and updated it early this year for a someone I was mentoring at the time, who now works full time as a Radio Copywriter (well done Nic). So I thought, why should you miss out?

You can download a copy for yourself, right now, for free – that’s right, it’s a TOTALLY FREE 30+ page e-book in pdf format, and you can get it on the FREE TOOLS & RESOURCES page – where it will always be free.
Why? Because not every bit of knowledge we have should be hidden behind a paywall – at least in my opinion.
The book not only contains the 31 classic copywriting formulas, but also examples of each one in practice.
The classic AIDA (Attention, Interest, Desire ands Action) is on page 14.
There are Open Loops, Parody, The Readers Digest Blueprint, Star Chain and Hook plus more – 31 of them in total.
I plan to keep on updating this document over the years and when I do, I will put it up here – at no cost at all to you – it’s my guarantee that I will never, ever charge you for this e-book. Seriously.
While you are on that FREE TOOLS & RESOURCES page – you will see that there have been some updates there too – from free single-page JUST THE FACT SHEETS of Phone Numbers, plus, Website and Product Names – and over the coming weeks even more will appear too. So keep an eagle eye out for more announcements.