Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Announcement: Short Break Due to Unforeseen Circumstances Announcement
  • Radio Copywriters Not Breaking News
    NEWS: Highlights You May Have Missed From Around The World Blog Post
  • TOP 5 MEMES OF THE WEEK
    MEMES: Late, Late Last Minute Gift Ideas Blog Post
Radio Copywriters Not Breaking News

RCNews: A Bumper Post Of News Items

Posted on September 18, 2022November 8, 2022 By earlp

COPYWRITING:
Very interesting news from Europe – the story is carried on the Inside Radio site about limiting disclaimers & disclosures to 8 seconds (YES!) read the full story HERE on InsideRadio. Hopefully other countries will take note and follow their lead.

ON-AIR:
Radio-Ink’s site covers an article by Jeff McHugh about how production on your on-air show can make it or break it – its short and worth the read. Read it HERE

Radio 4 in the UK rolled a specially prepared scene in an episode of THE ARCHERS to commemorate the passing of the Queen – the story is on TheMetro site – and it is handled sensitively and with the style that has defined the longest running radio serial in the world, The Archers.

STATS & DATA:
A new Southern Cross Austereo (SCA) report shows audio’s power to drive sales, according to the story on RadioInfo.com.au – in which ‘Audio Action Amplifier’, from SCAiQ shows that 100% of 124 audio campaigns analysed drove measurable consumer action. WOW! Interesting read no matter what country you are in.

SALES & ON-AIR:
RTL Deutschland finds the Right Balance – or so the story from RedTech goes. It’s an interesting read by Marguerite Clark, and the interview with Nina Gerhardt, managing director of RTL Deutschland is very in depth. Worth reading.

And a fantastic story about the drive of those who work in radio – via The Grizzly – the student newspaper of Ursinus College – by Layla M. Halterman – about Jim Kerr – The (Kerr)tain Will Never Close on Jim and goes to show how passion is the main driver for the most of us. A great story!

Three strategies for selling radio and podcasts together – via redtech.pro where Jamie Wood covers some interesting ideas… for bundling a sale with radio and podcasts.

TRAVEL & TOURISM:
A great campaign from the Antigua and Barbuda tourist board launches UK ad campaign – via the Travel Weekly website. An eight-week radio advertising campaign will run on commercial radio stations broadcasting in the Greater London area, and combines with billboards and newspaper features.

USEFUL SURVEY DATA:
Radio Listeners Dine Out More – And Like To Have A Drink. Article via the Inside Radio website. The research, conducted for the Radio Advertising Bureau, shows a shift in habits, with rising demand for fast food.

NEW TALENT:
It’s good to see more people enter the field and in the Bay Area of San Francisco KALW’s Audio Academy Class have just graduated. Read the story from the KALW website – HERE – it’s great to see some fresh new faces, and some people upskilling themselves too.

SAD PASSINGS:
Lowry Mays Dies at Age 87 – The man who founded the company that would go on to become the biggest radio group in the United States has died. Lowry Mays passed away Monday at the age of 87. The announcement of his death was made by his alma mater, Texas A&M University. [Read more on Radio Ink]

RADIO AWARDS:
I have been asked why I am not covering the awards in my RCNews segment – sadly there are just too many of them to cover, and they could be just a post themselves – but if you, dear reader, want me to do so – let me know in the comments below and I will do just that.

Blog Post, RCNews, The Sunday Interview Tags:awards, copywriting, new talent, on-air, RCNEWS, sad news, Sales, stats & data, survey data, tourism, travel

Post navigation

Previous Post: This Weeks Top Memes
Next Post: Copy: The Single Worst Word In Your Scripts!

More Related Articles

Targeting The Right Customers Copy: Writing For Different Age Groups Blog Post
Do I Have to? Me every single morning Top 5 Memes of the Week Blog Post
Radio Copywriters Not Breaking News Sunday’s RCNews Round-up for the week Blog Post
Spying ON Your Competitors Promotions: 5 Ways To Spy On Competitors Blog Post
Radio Ink September 12, 2022 Friday Review: Radio Ink (September 12, 2022) Blog Post
Radio Copywriters Not Breaking News RCNews: Did You Miss These Radio News Stories? Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme