Copy: The Single Worst Word In Your Scripts!

This might be a bit controversial – but I think that the single worst word in any script is “MORE!” as in “and much more!”

I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of 2,316 scripts with that in it – out of 6,320 – that’s almost 37% of the scripts I have written so far (that includes branding, promotions, live reads, and call to action scripts).

“YIKES!” I need to stop doing it!

So – should I just list the prizes, products, services, acts, and every type of item in a script?

I don’t know – as in many cases with that scary 2,316 scripts – they were short run call to action spots to advertise sales – but obviously “and more” is a bit of a crutch for me to lean on – so here are some alternatives…

…And guests, and extras, among other things, and then some, and what’s more, for example, in addition, into the bargain, just like, not only that, on top of, and so on and so forth, also, to name a few, and, such as.

Did you have any alternatives to “and more” that you use in your script copy that can be shared with our readers?

Let us know in the comments below, and thanks for reading.