Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post
THE most overused word in your scripts

Copy: The Single Worst Word In Your Scripts!

Posted on 19 September 20228 November 2022 By earlp

This might be a bit controversial – but I think that the single worst word in any script is “MORE!” as in “and much more!”

I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of 2,316 scripts with that in it – out of 6,320 – that’s almost 37% of the scripts I have written so far (that includes branding, promotions, live reads, and call to action scripts).

“YIKES!” I need to stop doing it!

So – should I just list the prizes, products, services, acts, and every type of item in a script?

I don’t know – as in many cases with that scary 2,316 scripts – they were short run call to action spots to advertise sales – but obviously “and more” is a bit of a crutch for me to lean on – so here are some alternatives…

…And guests, and extras, among other things, and then some, and what’s more, for example, in addition, into the bargain, just like, not only that, on top of, and so on and so forth, also, to name a few, and, such as.

Did you have any alternatives to “and more” that you use in your script copy that can be shared with our readers?

Let us know in the comments below, and thanks for reading.

Blog Post, Monday Copywriting Tags:and more, copywriting, more

Post navigation

Previous Post: RCNews: A Bumper Post Of News Items
Next Post: Promotions: Are you the “Official” Anything?

More Related Articles

Teamwork Sales: Driving Internal Motivation – Part 3 – Praise Blog Post
congratulations Promotions: Your Winners Promos Blog Post
TOP 5 MEMES OF THE WEEK Top Memes of the Week Blog Post
Russel Howcroft When its right to be wrong Review: When Its Right To Be Wrong by Russel Howcroft Blog Post
What You Eat & Drink Can Change The Way You Sound On-Air: You Sound Like What You Eat and Drink Blog Post
TOP 5 MEMES OF THE WEEK MEMES: Late, Late Last Minute Gift Ideas Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme