Yes we carefully curate, and select the news that’s all about Copywriting, and radio… that you might have missed – here’s this weeks top stories from our slush pile:
PODCAST NEWS:
Research from Amplifi Media and Podnews recently showed that there are only 155,000 regularly-updated podcasts (more than 10 episodes, updated in the last ten days): but what category are they in? We worked on the data to show the most, and least, crowded active categories.
SURVEYS:
An interesting article from VideoWeek: The Advertising Research Foundation is Putting Attention Metrics to the Test is worth a read – and something that our industry might want to consider.
This is a GREAT READ – Dan Hojnik: How to rein in your agency’s confirmation bias – via Mediaweek
ON-AIR:
Melissa Payne reveals in an interview with The Colorado Sun about how an episode of ‘This American Life’ inspired an idea, which led to a new novel – read the full post HERE – and this is why selection of talk topics and subjects is not as trivial as you might think.
How to Make Your Voice Deeper by SUZY WOLTMANN via Backstage is an interesting(?!) and comprehensive read.
SALES:
How Can Sales Managers Buffer A Recession? – via Radio Ink – article by Alec Drake Radio sales teams everywhere stepped up in unprecedented ways during the pandemic to support, nurture and protect customers.
A bit of sales humour from an Australian parody/comedy news site The Betoota Advocate – Mid-Level FM Radio Sales Manager Ups His Shoe Game To Some Bitchin’ Brown Square Toes.
PROMOTIONS:
A South African station is being hit by scammers online posing as the station and trying to scam listeners with fake prizes – how have they combatted this at East Coast Radio – by putting up a page of all of the correct profiles and details on their official site – HERE – this is a great idea – but you are relying on the listeners to check that the email or Facebook (or other message) is from the real person. Do you have any ideas how to combat this? Let us know below!
And that is it for this week – see you in the trenches on Monday.
