How do you know when your station promotion is working? When its blocking traffic and gaining online coverage! Seattle story covered HERE is about how KZOK caused TRAFFIC ALERTS with 99-cent gas promotion causing backups – with interesting comments from the public.
Tooth & Nail: Pets, a rise in popularity, and some marketing data of note – covered in the Moscow-Pullman Daily News site by Charlie Powell – an interesting read if you have a client who is a vet or pet supplier.
PROMOTIONS & SALES
There is a brilliant article on the REDTECH website, by Thomas Giger – about The Evolution of Radio Branding. Covering sonic branding and more – I think this is relevant for promotions and sales (which is why it is included here)
AdWorld.ie covers a great story on showcasing the Power of Radio In National Campaign. With a great message of: “Unskippable. Unblockable. Unbeatable”, adding that “Brands cut through with radio advertising”.
iHeart Improves Its “User-Level Consumer Analysis” in an article on the Radio World site, and the details of Marketing Attribution is broken down more on a HubSpot article by Davis Mastin, which is linked – HERE.
DanceHallMag from Jamaica has a very controversial article on its site about PAYOLA being alive and well in US radio – read the post – HERE – and the original story on BILLBOARD – HERE – covering how and why they think Indie Artists don’t get played on the radio.
And the House Legislation Bill to get artists and labels paid for radio air play of their songs is also an interesting read on the Billboard site too (while you are there). Read the article by Chris Eggertsen – HERE
UKCRN community radio conference date announced for Bedford has been announced – via RadioToday – Saturday the 19th of November – full details in the article by the UK Community Radio Network – HERE – or read more HERE on the UKCommunity.radio site – it looks like a great day.
In a story via the PRNEWSWIRE – is a brilliant release on Breast Cancer Awareness Month – read the full story – HERE – titled: “Rock Your Midlife” Radio Show Will Share Why It’s Not Your Mother’s Breast Cancer.
10 things you never knew about Nevermind by Nirvana – on Radio X … including 1966 cover of Get Together was a hit in the US and gained even more fame when it was used in a radio ad for a religious organisation.