Some great news stories this week – and I have to give props to an old friend Clint, and the team he works with in Ireland at Radio Nova – seriously well done everyone!
AWARDS:
Radio Nova (Ireland) takes home 2 Gold IMRO Awards – Well done to Clint Drieberg and the team – you all did amazing work this year!
New York Festivals Radio Awards 2023 Competition is Open for Entries – and they have new categories, including: Investigative Journalism and Best Nonfiction Series
Agency The Barber Shop Marketing & Promotions (from North Texas) Receives 21 Awards at International Festival and Events Association Competition – one of which was Silver for Best Radio Promotion – I have been hunting around trying to find this – if you have a copy – email it to me at allmarketing@radiocopywriters.com I would love to hear it.
COPYWRITING NEWS:
AMOnline (that’s Automotive Management online) writes about the UK’s Advertising Standards Authority rejecting the claims Toyota advert ‘perpetuated harmful gender stereotypes’ the ad copy was brilliant and this story deserves your time to read it!
The Emperor Has No Clothes by Mike McVay on the Radio Ink site is spot on – The fact that most radio sales people also write the commercial for their client, is where the degradation of the commercial begins. That’s why you NEED a full time copywriter on staff!
Campaign Brief magazine ran an article on how Skinny cleverly outsources its radio ads to New Zealanders in new campaign via Colenso BBDO – Each script comes with an 0800 number that takes callers to the automated ‘Skinny Radio Ad Recording Service’ (which is essentially an answering machine) – its an interesting take on talent, ad copy and interacting with the public.
DIGITAL AUDIO:
More news from Ireland – and how digital audio is giving a cash boost to Irish companies. Interesting – but not the reason why you might think (ie: Radio) – the story is from Independent.ie by John McGee.
ON-AIR:
A US Tire Shop Gets Slammed On A Morning Radio Show After Refusing To Honor Warranty Of A Dead Man – story via Bored Panda – I love the ‘threat’ from the listener who then followed through on the store who “Won’t honor your warranty, then I’ll tell the story on the biggest morning radio show in the state” cauysing the Tire Shop Manager to be fired.
PROMOTIONS:
The “Holiday Harvest” campaign is an on air radio promotion. Live broadcast food drive from Harp’s Foods, NAPAC and Mercy Mall to hold food drive – story via Harrison Daily – a great cause and a great promotion idea for any other station to get behind.
STATION LAUNCH:
A new Welsh community radio station was launched early this week RHYL Radio – read the full story via the Rhyl Journal, with story by Matthew Chandler and is all about well known and award winning radio presenter Craig Kennealey and the launch of Radio Rhyl.
SALES NEWS:
Sad news about one of the USA’s great radio supporters GEICO announcing major lay-offs (via Insurance Business Mag website – story by Lyle Adriano)
AdNews Australia says that the gathering economic storm is being ignored by the public and its a win, win situation in radio! Read the full story – HERE – by Chris Pash
WOW! This ones interesting: A Department of Justice story from the USA – Georgia Man Pleads Guilty To Conspiring To Defraud The IRS And To Commit Wire Fraud he promoted these services through multiple company-specific websites, radio advertising, emails, text messages, and posts on YouTube.
Adthos expands its dynamic capabilities with new API’s – article via RadioInfo Australia – Adthos is a brand-new ad sales platform that claims to revolutionize radio advertising.
Patrick Durkin from The Australian Financial Review did a story on a new Gratton Report into political advertising in Australia and discovered: Governments spend more on ads than Harvey Norman and Maccas – very interesting indeed. The story was then taken up by AdNews – The ABC – The Conversation – Mirage News – and more.
NOSTALGIA PART 2:
Following from last weeks RCNews post about the BBC broadcasting the long-lost episode of Hancock’s Half Hour (one of the great radio comedy series). The radio show, which has not been repeated since first airing in 1955, will be played on Radio 4 on 18 October. How it was found was an interesting story in itself – Lost Hancock’s Half Hour episode found by Lowestoft teacher who buys old reel to reel tapes.
