Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Announcement: Short Break Due to Unforeseen Circumstances Announcement
  • Radio Copywriters Not Breaking News
    NEWS: Highlights You May Have Missed From Around The World Blog Post
  • TOP 5 MEMES OF THE WEEK
    MEMES: Late, Late Last Minute Gift Ideas Blog Post
Radio Copywriters Not Breaking News

RCNews: Sunday Oct 23, 2022

Posted on October 23, 2022November 8, 2022 By earlp

A smaller selection than normal this weekend, as not much was circulating around the old interwebs…

RADIO IN GENERAL:
I am a big fan of Alan Cross and his website A Journal of Musical Things – that’s why this post was an interesting read… What’s the state and future of radio today? I have some thoughts…. And the less said about the tired schtick of most commercial radio’s on-air talent and their plastic DJ Service conversation, the better.

COMMUNITY RADIO NEWS:
I have a soft spot for Community Radio (its where I got my start on-air) so when I read on Australian Rural & Regional News sit about… Local radio making waves – Denmark FM has been named as a finalist in four national community radio awards. I had to let you know.

COPYWRITING:
These Ads from BBDO Bangkok and Roojai Online Insurance Will Save You – Literally. Via lbbonline.com
Its an interesting idea from an agency with their night-time radio ad designed to save drivers from turning drowsy by keeping them awake. It would be great to see local advertisers get behind this idea too and spin it towards large local businesses.

ON-AIR:
Radio host Erin Molan collapses on air with fear during spider segment – New York Post – About an Australian radio show descended into chaos during a segment about arachnophobia on Wednesday, when one of the presenters collapsed… Interesting radio – but not great in my opinion.

Radio Show Host Agrees To Pay $400,000 Over Charges Of Misleading Seniors – Financial Advisor Magazine – Springer promoted himself on his radio show, “Smart Money with Keith Springer” by saying he was sought out for the show because of his financial expertise when in fact he paid for the show to be broadcast in the Sacramento area, the SEC complaint said. WOW!

SALES:
TALKERS Magazine post on: How Do You Handle Mistakes? was an interesting read – so much so that I passed it onto our sales team… When was the last time you “fixed” a copy, billing, on-air schedule, production or personality read issue four times, never sharing any negativity with your client or bringing your client into the “please change this” zone?

Australian Metro commercial radio ad revenue up 18% in September – AdNews – “Commercial radio advertising has real and sustained momentum which has seen a strong recovery back to pre-pandemic levels of revenue…”

Blog Post, RCNews Tags:copywriting, on-air, radio, RCNEWS, Sales

Post navigation

Previous Post: Who Say’s You Can’t See Meme’s On The Radio?
Next Post: COPY: Editing and Re-Writes

More Related Articles

Mistakes in radio sales New To Radio Sales: 5 Mistakes To Avoid Blog Post
Fist Bump if you are new to radio sales New To Radio Sales – Don’t Sell Them What They Want? Blog Post
Radio Copywriters Not Breaking News RCNews: Curated Just For You Blog Post
E-Book Hooks, First Lines & Scene Setters BOOK LAUNCH: “Hooks, First Lines & Scene Setters” Blog Post
Radio Copywriters Not Breaking News RCNews: (US) LinkedIn: Radio Mercury Awards Blog Post
TOP 5 MEMES OF THE WEEK This Weeks Top Memes – 5th October, 2022 Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme