I had a couple of people on Linked-In recommend Andrew Boulton’s book “Copywriting Is…” and I thought I would secure a copy myself and have a read through – I am SOOOO glad I did.
The canary-yellow cover fairly shouts ‘30-or-so thoughts on thinking like a copywriter,’ from the number one best seller – and I can see why.
It is a fun book – not a book that is full of itself – nor takes itself too seriously and does a great job of inspiring you to do your job, and do it well – but to have fun along the way – AND THAT IS IMPORTANT!
It is an amusing book – full of eclectic copywriting witticisms and observations. And for me, the best part is that it is also one of the most quotable books I’ve ever read.
And unlike some books I have read lately – the layout is actually a joy to read.
For example, when you turn the page to discover a white double page with a hold up happening in a 1920s style photo and the text WAITING (Or, slow down dear, its a commercial) – I hear myself as it is something I do and say to my wife when we are listening to the radio in the car – I listen to the commercials, she listens to the songs.
And Andrews advice on the next page “Go read a job advert, any job advert, for a copywriting role. (Don’t read too many at once though, that stuff is just bad for you)” I couldn’t agree more.
I love the fact the Andrew’s chapters are short – to the point, have great stories behind them and tell you and sell you on this job that we have.
More of a philosophical take on copywriting than a how to manual – there are gems that are hidden, ones that smack you in the face, and others that dawn on you an hour after reading them – I LOVED IT!
Do yourself a massive favour, clear a space on your bookshelf, and then order a copy – HERE is the AMAZON link if you need it.
After you have brought a copy of this book and devoured every page – then I suggest you head over to Andrew’s blog HERE and check out some of his somewhat sporadic posts – they are in the same vein and totally enjoyable.
And that’s it – catch you next time – and remember that I have received no payment, nor endorsement from Andrew or his publisher for this review – I did genuinely enjoy it and can highly recommend it.
