I raided my bookshelf for some inspiration this morning, and thought – wait a second – I’ve never covered these books in a post – so let’s correct that today – 2 of my absolute favourite books for copywriting are both by Richard Bayan and I can honestly say that there is not a week that goes by where I don’t make use of either of these books.
They are by no means the only reference material I use as you will see at the end of this post – but they are the ones that I use the most – closely followed by Edward Werz & Sally Germain’s PHRASES THAT SELL.
WORDS THAT SELL really has improved my writing skills with lists of powerful, persuasive words and phrases – plus it includes a very basic crash course in copywriting techniques and I often recommend this one book to Real Estate Agents who have trouble writing copy for their listings, and people new to the industry.
From attention grabbing words, lines and phrases to descriptions (which I love), but my favourite parts of WORDS THAT SELL is the SPECIAL STRATEGIES, CLINCHERS and SEALING THE DEAL – there are so many lines that I have used, written around, used to jump off from and be inspired by that I can seriously say that the price of this book alone is worth these three sections.
MORE WORDS THAT SELL is a teeny bit different in that the categories of the lists really do ‘add muscle’ to your copy, especially for niche markets and products. Take for example the choices in UPSCALE WORDS, and MAGIC RESPONSE WORDS – Even though it is different – it is as equally valuable and takes up the prime position with WORDS THAT SELL on my shelf right next to my computer monitor.
As I said at the start, these 2 books are by far my most commonly used in an average week – but I do have others that I use too – but not as much…
Edward Werz & Sally Germain’s PHRASES THAT SELL
SUBTLE WORDS THAT SELL by Ross Jeffries:
And finally, Elmer Wheelers TESTED SENTENCES THAT SELL:
If I was starting out and had limited money to spend – I would choose WORDS THAT SELL, and MORE WORDS THAT SELL as being the 2 single most important books in my collection – get them today and start improving your writing straight away!