Revisiting Glenn Gould’s revolutionary radio documentary, The Idea of North – CBC – Full Story HERE – In 1967, pianist Glenn Gould made a radio documentary for CBC about the Canadian North. I remember this with fondness and its great to have a revisit after quite a few years since I heard it originally.
Here’s another flashback story looking at the little station that could – The little station that caused a great big fuss – via Radio Today – Then – in late in February of 1994 – the first radio survey came out. Gabe says “NOBODY at Hitz FM had discussed ‘ratings’ before this.
A very important read for EVERY copywriter – FULL STORY is HERE – Via Inside Radio… RAB Webinar from Claire Hawkins (from Foster Garvey) Cautions Sellers About Copyright And Trademark Dangers. With cautionary tales and identified copyright and trademark issues related to radio advertising.
Who says that radio ads don’t have the power to move people into action? A Local trucking company in Georgetown Kentucky was inspired to give back – Via news-graphic.com – Brenda Lund, a truck driver, helped kickstart the effort. She was inspired by a radio ad. FULL STORY HERE
Another story from the UK – Via Lexology – A beginner’s guide to making environmental advertising claims – What is right and what is wrong with Tesco ads on TV, video on demand, radio, press, social media and websites were variations of the following radio ad: ‘It may not sound like it, but Zoe here is doing her bit for the planet. By swapping to Tesco Plant Chef burgers every now and then, she’s making a difference, not by much, but every little, well you know, and we’re all for it. So we’ve lowered the price of dozens of our Plant Chef products. Good for your pocket, even better for the planet.’
Via Radioinfo Australia – Commercial Radio grows by close to 950000 weekly listeners Year On Year says Commercial Radio Australia, with Metro commercial radio ad revenue rises 18% in September · FULL STORY HERE
And finally a brilliant promo campaign next from the UK – Via the Oxford Mail – Brand the Bus competition gets record number of entries – This year £20,000 worth of radio advertising with JACKfm was added to the first prize.