Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post
Radio Copywriters Not Breaking News

NEWS: Highlights You May Have Missed From Around The World

Posted on 18 December 202216 December 2022 By earlp

ON AIR:
Indonesia’s all-blind radio crew seeks to shed light on perspectives of disabled community – find the story – HERE – via THIS WEEK IN ASIA – story by Johannes Nugroho

FLASHBACK:
Revisiting Glenn Gould’s revolutionary radio documentary, The Idea of North – CBC – Full Story HERE – In 1967, pianist Glenn Gould made a radio documentary for CBC about the Canadian North. I remember this with fondness and its great to have a revisit after quite a few years since I heard it originally.

Here’s another flashback story looking at the little station that could – The little station that caused a great big fuss – via Radio Today – Then – in late in February of 1994 – the first radio survey came out. Gabe says “NOBODY at Hitz FM had discussed ‘ratings’ before this.

COPYWRITING:
A very important read for EVERY copywriter – FULL STORY is HERE – Via Inside Radio… RAB Webinar from Claire Hawkins (from Foster Garvey) Cautions Sellers About Copyright And Trademark Dangers. With cautionary tales and identified copyright and trademark issues related to radio advertising.

Who says that radio ads don’t have the power to move people into action? A Local trucking company in Georgetown Kentucky was inspired to give back – Via news-graphic.com – Brenda Lund, a truck driver, helped kickstart the effort. She was inspired by a radio ad. FULL STORY HERE

Another story from the UK – Via Lexology – A beginner’s guide to making environmental advertising claims – What is right and what is wrong with Tesco ads on TV, video on demand, radio, press, social media and websites were variations of the following radio ad: ‘It may not sound like it, but Zoe here is doing her bit for the planet. By swapping to Tesco Plant Chef burgers every now and then, she’s making a difference, not by much, but every little, well you know, and we’re all for it. So we’ve lowered the price of dozens of our Plant Chef products. Good for your pocket, even better for the planet.’

SALES:
Via Radioinfo Australia – Commercial Radio grows by close to 950000 weekly listeners Year On Year says Commercial Radio Australia, with Metro commercial radio ad revenue rises 18% in September · FULL STORY HERE

PROMOS:
And finally a brilliant promo campaign next from the UK – Via the Oxford Mail – Brand the Bus competition gets record number of entries – This year £20,000 worth of radio advertising with JACKfm was added to the first prize.

Blog Post, RCNews Tags:blind radio, Brand The Bus Competition, Copyright and Trademark Dangers, CRA, Environmental Advertising Claims, Glenn Gould, HITZ FM, RCNEWS, The Idea Of North, Trucking Company Radio ad

Post navigation

Previous Post: MEMES: Late, Late Last Minute Gift Ideas
Next Post: Announcement: Short Break Due to Unforeseen Circumstances

More Related Articles

RCNews: Sunday Oct 2, 2022 Blog Post
Working In A Sausage Factory Copy: 10 Tips For Working In A Sausage Factory Blog Post
Christmas Radio Promotions and Competitions Sales: Idea For Seasonal Sales on Radio Blog Post
Russel Howcroft When its right to be wrong Review: When Its Right To Be Wrong by Russel Howcroft Blog Post
Radio Copywriters Not Breaking News Sunday’s RCNews Round-up for the week Blog Post
Radio Promotions Promos: The Most Popular Prizes for Radio Station Promotions: The Ultimate Guide? Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme