PROMOTIONS:
Non-Perishable Food Donation Will Get You Into Natrona County Library Book Sale for Free – I love this concept for a community service radio tie in, and what a great promotional idea it is (covered on the K2 RADIO Wyoming site).
SALES
According to RADIO & TELEVISION BUSINESS REPORT & INSIDE RADIO & RADIO INK – The Radio Industry’s Digital Sales is Nearing $2 BILLION – WOW!
Just like the timing with midterms and final exams, so goes the nature of sales. And (97.9) Chapelboro.com say that there are some lessons to learn for Small Business, Big Lessons – 3 Ways Sales Is Like College
COPYWRITING
Is Copywriting Still Important in Advertising – a very good read from the South African BIZCOMMUNITY website.
INSIDE RADIO did an interesting piece on New York Citiy Radio’s “Fall In Love With Radio” campaign – they are great spots and very well written and executed.
ON-AIR:
Here’s a great story – no matter how you feel about Will Smith – Will once played cupid for an radio jock – and the NETFLIX JUNKIE site covers the story. It was an epic plan that worked.
