I have decided that this will be the last issue of Ad Week Magazine (February 2023) that I will review.
I cannot in all honesty keep on giving coverage to a magazine that is for media, that covers radio so poorly, so sporadically and ignores our medium so much.
The fact is that Ad Week was one of my favourite magazines for years (when I worked in television), but now – sorry – they have lost a reader.
Despite great articles, like:
‘Advertising Re-Defined’ which is a brilliant read by Emmy Liederman & Robert Klara, on how marketers can create big game buzz for the rest of the year (not just at Superbowl time).
B to B Marketing via Social Coloured Glasses by Billy Jones, very, very interesting and I would have loved to read more on this.
As always my favourite part of Ad Week is the DATA POINTS page, this time it covered ‘What Diverse Audiences Want From Brands’ – yet again though it mentions TV, websites, social media and print – but NO RADIO!
The feature story on Serena Williams and life after Tennis by Lisa Lacy – it’s very interesting, but… really, sports personalities don’t interest me in the slightest, and I acknowledge that Serena is amazing, but my care factor was so low by the time I got to this article I lost interest quickly.
The “Working Mother’s” was another great read, and the award nominees sound like they all deserve to win the top prize.
And, what is this?
Tucked in on the final back page – finally something about radio?
Sort of…
On the LOOK BACK page, accompanying a black and white photo, they have a few column inches about the Sony Transistor – and the final line says… “According to data from the Radio Advertising Bureau, radio messaging still reaches 90% of the American population at least once a week.”
I give up Ad Week. Goodbye!
