RCNews: Sunday 19th Feb, 2023

Feb 13 was World Radio Day – and honestly – this year is slipped past my radar without making a single blip. I didn’t have anyone at work comment on it and didn’t see anything online about it, until the next day… that’s a bit sad.

But in good news: On the occasion of World Radio Day on Monday, National People’s Power Assembly President Esteban Lazo congratulated all radio workers in Cuba, and the power of radio.

And also a great story by Dr Farika Mohan Nahak on Radio and Peace for World Radio Day on the Counter Current website.

Plus Associated Press of Pakistan recalls a special visit to Radio Pakistan on ‘World Radio Day’.

Something else that everyone should read is a really interesting article on MARTECH SERIES (it’s a Dutch site, the article by MTS Staff Writers) captures some interesting information by way of a BNR & Brand Metrics audio study.

Plus the Inside Radio site did a deep dive into Radio Management’s Gender Imbalance Showing Little Improvement in 2022!

SALES:
Following up on my review 2 weeks ago about sales articles in RADIO INK, you can catch on their website the following stories: What is your Sales Brand And 7 Keys To A Positive Sales Culture Or… How Many Spots if Too Many Spots?

There is a great WESTWOOD ONE Panel that’s worth looking at, “Yes, your audio campaign can be measured” – and if you want to read the notes from it, check out at RADIO ONLINE

Did you think that you heard a lot of jewellery spots this Valentines Day on radio – you did! Inside Radio says so.

RADIO TODAY in the UK covered the latest data on Commercial Radio recording a 740 Million Pound revenue in 2022! WOW!

COPY:
The PEW Research Centre did a GREAT story on Radio on their Fact-Tank part of their site, check it out – it is US based reasearch, but has relevance for everyone writing a radio commercial

PROMOTIONS:
On The Beach launches a smart speaker holiday competition on Magic Radio Breakfast, and it’s an interactive challenge… (via the Mobile Marketing website)