I was looking forward to this months issue of RADIO INK and straight away Deborah Parenti’s (President & Publisher of Radio Ink) article IN SEARCH OF PROBLEM SOLVERS had me hooked.
Deborah talks about communication, content and educating staff and clients – which is the key focus point of this issue.
She asks the brilliant question “DOES RADIO HAVE A CONTENT PROBLEM?” and yes those are my caps – you’ll see why when you read the article – I agree and think radio does have a problem.
ROY H WILLIAMS’ (always a great read) asks a question TO THE OPEN MINDED BUSINESS OWNER, advertising is the fuel that drives your business – and clients need to be educated and have their minds open to this – great article Roy.
LISA GOLDBERG’s talks in her regular sales management article about relationships – with clients.
I plan to blow this single page up on the photocopier and post it on every sales rep’s desk – it’s that important, and I think worth the cover price of Radio Ink alone for this issue – its a stand out read!
MIKE McVAY talks about Saving Country Radio – and it’s a great read. Mike talks to a couple of Country Radio PD’s and they all make some extremely valid points about the industry, life cycles of songs, the all important music discovery, programming and ratings in radio and more.
Sales Habits and training yourself to do the right thing is something that I am a strong believer in – and EMILY ESTEY talks about CREATING WINNING SALES HABITS, she makes 8 good solid points here.
One of the 2 features in this issue is THE BEST PDs IN COUNTRY RADIO – and the topics under discussion here are really interesting – the top 35 discuss why they are successful through to their biggest challenges and (most important for someone outside a country station) the hard question… ‘why does country radio sound so bland?’
The other feature is about Johnny Chiang who left radio to go to Pandora, in the article: HOW JOHNNY CHIANG BECAME ONE OF COUNTRY RADIO’S BEST PROGRAMMERS – it’s a very, very interesting read and Johnny talks about the life balance with work being a high priority of his, as well as some surprising influences and ideas – this is a really good read for any PD, in any genre station.
And that’s it for this issue, not as SALES focussed as previous issues – or at least not so blatantly sales focussed – but a great read on every page.