There’s been a LOT of firsts this last week…
From: Radio overtakes TV for the first time with the 18-34 audience – see the WESTWOOD ONE post – or watch the 11 minute video HERE
To: Vinyl outsells CD’s for the first time since 1987 – see the NPR story here – its amazing how old tech is making a comeback!
PROMOTIONS:
This is a brilliant promotion – $1000 in 1 second – via the RadioPlus site.
Yes I find some weird site on the internet to highlight on this site – but I had never seen this one before – the RACOON VALLEY RADIO site – check out the article on the Spring Into Jefferson promotion – great idea that could be easily expanded upon.
Have you heard of the KIT KAT vs. R.E.M. legal action? I hadn’t until today – read all about it via the FAR OUT website. Makes you think about any music promos you might have running – doesn’t it?
SALES:
Pat Bryson at the RADIO INK site did a great piece on cancelling clients – you should read this – print it out and keep it – such a great article!
The INSIDE RADIO site did a very topical (for me) article on finding the sweet spot for homeowners looking to build an add-on to their home – read it – and uncover some insights into businesses that should be advertising on radio.
Proctor & Gamble is re-investing in radio (FINALLY!) to find the audience that has left TV – see the post HERE – via the Ad Age site – but before you do that check out the post from the top of this news break – Radio overtakes TV for the first time with the 18-34 audience – see the WESTWOOD ONE post – or watch the 11 minute video HERE
ON-AIR:
The Sports Business Journal website did a story about a radio jock Brent Axe, being fired for negative comments on-air – the CEO said he “wants a cheerleader on the air” – savage!
A New Zealander pair of hosts had to apologise on air for their rant about pronouns and inclusive language.
Think you have been on the air for a long time? A new Guinness World Record holder has been on the radio for 7 DECADES!!!!
COPYWRITER WEBSITE HIGHLIGHT:
Check out Chris Howden’s site – PROFANITY – his take on some radio spots are brilliant. Chris is a New Zealand writer who has worked almost everywhere and done almost everything – I really enjoy and like his take on copy.
(The same rules apply here as to the rest of this site:
I receive no payment, no endorsement or anything at all for recommending anything I talk about)
