COPY:
An interesting take on Creating an Effective Radio Ad – via the Radio King site – not sure how I feel about this? I know it’s meant for clients – but hmmm… I don’t know? Let me know what you think of their post.
ON-AIR:
Here’s one I missed in late February: Stunt format 102.7 The Pole ushers in new ownership of Border Broadcasting – via the Broadcast Dialogue site. It’s interesting and a very different take on music formatting.
Inside Radio did a fascinating piece on the Oscars… After Oscars’ Red Carpet Was Folded, Survey Finds Radio Kept Awards Talk Going. This was VERY interesting from an on-air perspective.
Australia’s national broadcaster – the ABC – has hired Consultants in Response To Falling Radio Numbers, the story by SOFIA GERAGHTY via the B&T website is an interesting read – as the national broadcaster here is often seen at the bottom of the ratings in every city across the country – so it will be interesting to see what happens in the future.
What is a podcast? This is the question being posted on the Radio Info site – Is catch-up radio a podcast? I would say personally – no – but it is an interesting read and opinion piece by Peter Saxon.
SALES:
Radio should be in everyone’s advertising/marketing mix – we already know this – but Global Marketing Director Brent Christenson says why – clearly and concisely…
(The Radio Ink site has been a bit weird for me this week since Thursday night – giving a 404 error and 403 error – so hopefully these links will work for you)
RadioInk covers a great topic – HERE’s WHAT LOCAL BUSINESSES WANT – Follow up after the sale and schedule. Be proactive in anticipating … Broadcast Sales” and “Successful Broadcast Sales: Thriving in Change”
RadioInk and Rainmaker Pathways Consulting President Loyd Ford asks WHATs IN YOUR DATA BIBLE? – asking radio sellers, “Are you leaving your Data Bible – and more sales – behind?”
COPYWRITER WEBSITE HIGHLIGHT:
I had a great poke in and around the Gil Zeimer site ZEIMERS ADVERTISING SHOPPE – it’s a great grab bag of everything that Gil does. San Francisco based, man of all seasons and of many talents – Gil’s work is excellent!
(The same rules apply here as to the rest of this site:
I receive no payment, no endorsement or anything at all for recommending anything I talk about)
