There are several effective ways to create rapport with a listening audience, some of which are very obvious to me, and maybe you – but after chatting to a newbie station DJ – I think we could all do with a quick refresher.
Here are 7 ways to create rapport with your audience:
1. Speak in a Conversational Tone: This helps to create a more relaxed and friendly atmosphere, making the listener feel more comfortable and engaged. Putting on that 80’s radio voice is very passe’ – speak naturally, use your actual voice – it works – and connects faster with the listeners!
2. Use Humour: Humour can be an extremely powerful tool for creating rapport, as it helps to put the listener at ease and can create a shared sense of enjoyment. But it is also very dangerous with some people taking offence at anything and everything – done with just you in the studio – it can fall flat – save your humour bits for when you have a partner in crime – or someone you can bounce off – it will work better then. I prefer self deprecating humour in this case. But it is up to you.
3. Show Some Empathy: By demonstrating an understanding of the listener’s perspective and feelings, you can build a sense of trust and rapport. That means that if a conversation with a listener on-air if going well – or has become tense, share some of yourself – make a connection and listen to what happens.
4. Use Storytelling: Storytelling can be a highly effective way to engage the listener and create a sense of shared experience and connection. I have found that doing this when building empathy with a caller – works most of the time – but you don’t want to do it all of the time – otherwise you are just talking about yourself – be wise, use it when necessary – just not all of the time.
5. Use Inclusive Language: By using inclusive language such as “we” and “us”, you can create a sense of unity and shared purpose with the listener. This is vital in today’s politically correct times. Also, avoid being a sexist, and misogynistic pig will also help.
6. Address the Listener’s Needs and Interests: By focusing on topics that are relevant and interesting to the listener, you can create a sense of connection and engagement. It sounds logical and reasonable – but why do so many of us not do it? Talk to their needs and interests, not at or around them, if you have to, do some research first then talk about a topic – you can’t just ‘wing it’ and hope for the best.
7. Use Subtle Repetition: By repeating key phrases or messages, you can help to reinforce your message and create a sense of familiarity and connection with the listener. Be subtle about it – don’t over do it and you’ll be able to call on your listeners for support when needed.
Overall, the key to creating rapport with a listening audience is to be authentic, engaging, and focused on building a connection with the listener.
By demonstrating empathy, humour, and an understanding of the listener’s needs and interests, you can create a powerful and lasting connection with your audience, especially if you do it in your natural voice and not your ‘show’ voice.