Please note that I have been un-able to get through to the RadioInk website from any computer/phone/device in the past 2 weeks – I keep on getting a 403 Forbidden error and as such no Radio Ink links are included this week. I have managed to connect using a VPN, and it only works if I hit the site from a USA based connection? I have tried to also reach RadioInk to let them know of this issue.
ALL OF RADIO:
NAB Launches New “We Are Broadcasters” Ad Campaign – its quite good too! – Via the RadioWorld.com website – check out the TV and Radio spots yourself – HERE
Brilliant! 30 great ideas from RadioDays Europe – via Radio Info – some top ideas here.
An interesting launch – Meet The New :30 – Visual Messages, Displayed During Station Programming. Via Inside Radio – finally one of the promises of HD/DAB radio is fulfilled!
The Australian News Parody site – The Betoota Advocate did a very good ‘take’ on radio call-ins that I think everyone in the industry can identify with: Local Radio Show Breaks The Mould With Clue Based Guessing Competition
COPY:
This was a great one – that everyone – no matter which department you are in, in radio – should listen to (or at least read) – Albert Read talks to Chris Evans about how to have more good ideas – I couldn’t agree more – the more creative we are – the better the questions we ask – and the better the story becomes – I have ordered my copy of the book ‘The Imagination Muscle‘
Via Inside Radio – ‘Test Your Ad’ Expands To Radio, Podcast And Audio Advertising. I would love to hear what people think of this and how it went.
SALES:
Inside Radio ran a story on an expected 10% growth in sales across the radio industry based on a survey of sales managers -0 good to see that amount of confidence in your own industry – read the story – HERE
There’s a new platform out there that brings unprecedented access to in-vehicle listener data – or so it claims – and Business Wire did a story on it – Xperi’s DTS AutoStage Unleashes the Power of In-Car Audience Analytics for Radio Broadcasters.
ON-AIR:
WEEI host Chris Curtis suspended for on-air comment involving an ethnic slur – yup it’s happened again – think people; THINK!
103.7 HIT from West Virginia are celebrating with their husband and wife radio duo who have been together for 25 years on air
Mary McCoy is in the Guinness Book of World Records for her 72 long career in radio – the worlds longest serving radio presenter.
PROMOTIONS:
This is an interesting one that could be taken a step beyond what it is – imagine a city wide garage sale with a roving radio crew who call into random sales on the day and cross back to the studio telling people where they are and what’s on sale – someone please do this! “Adrian to have city wide garage sale“
A top article from CBC.CA about how to win competitions and promotions – and it got me thinking that every radio station should give clues to listeners on their own websites how to do this. Read – HOW TO BEAT THE ODDS and maybe do your own thing.
Nike Created a Pirate Radio Station to Pay Homage to Underground Music for Air Max Day – interesting promotional idea, and if you have the bandwidth – its a great promotional idea. Via AdWeek website.
COPYWRITER WEBSITE HIGHLIGHT:
If you want an example of a great copywriter and voice talent website – you can’t go past HELEN MOORHOUSE‘s site. Helen has got it all from her voice over work to script writing/speaches/her novels and more on the site, but I wish I could hear some of her spots. Instead of just having the logos pop up when you click on them. Don’t get me wrong, it’s a great site, and fantastic pitch for prospective customers – only let down by having no actual examples.
(The same rules apply here as to the rest of this site:
I receive no payment, no endorsement or anything at all for recommending anything I talk about)
