We’ve all had clients who complain about the cost of a remote, a live cross, or an outside broadcast – and they don’t see the benefit – so here’s a quick list of things you can say to them to make it not only work for us on radio, but for them in-store.
They will attract a much more engaged audience, leading to a more successful sales for them, and a better over-all advertising campaign.
Here are some ways to add benefits to an outside broadcast remote:
1. Interactive elements: Including interactive elements like contests, giveaways, competitions, or some activity, including polls or collections can make the event more engaging for the audience and encourage participation. Such as donate a can to charity while you are here, play games, grab a free drink, etc.
2. Brand integration: Incorporating the client’s brand into the event in a natural and organic way can help to increase brand awareness and recognition among the audience. From posters to banners, I have seen kites with the colours of the business flying above a broadcast, all of their staff in uniforms, sign written vehicles and more. Use their signage and the stations to draw people in.
3. VIP access: Providing VIP access to the event or special offers for listeners who engage with the client’s brand can help to incentivize participation and increase the likelihood of a positive response. This can be a special VIP area, or access to VIP goodies and guests.
4. Personalized experiences: Creating personalized experiences for listeners, such as meet-and-greets with celebrities or personalized messages from radio hosts, can create a more emotional connection with the audience and increase engagement. Incorporate banners and signage where you can, and take lots of photos and post them on…
5. Social media promotion: Promoting the event on social media platforms can help to expand the reach of the advertising campaign and increase engagement among a wider audience. If you can, post on their socials as well as the stations – have their social media person work closely with yours.
6. Expert interviews: Including interviews with industry experts or influencers can provide valuable insights and information for the audience, while also creating opportunities for the client’s brand to be mentioned in a positive context. Don’t forget to ask about staff members, their best customers, as well as reps from the industry. A live testimonial from a customer can do wonders on-air. As a client to recommend who you can talk to.
7. Location-specific content: Creating content specific to the location of the event, such as local trivia or history, can help to make the event more relevant and engaging for the audience. Yes this involves some research, but it does help to fill in time when someone has stepped away for a minute and makes you sound more knowledgeable about the area and the people.
These are just 7 basic ideas – I am sure there are more, let me know your favourites.
