RCNews: Sunday April 30, 2023

Today we have a massive series of news stories about PROMOTIONS and you’ll see why I have dedicated such a huge amount of space to them – they are all top stories.

PROMOTIONS:
The importance of following up with big winners is highlighted in a touching story via The Echo about Z99’s Christmas Wish Recipient and how much the win has changed her life.

Its great to get young kids into the studio and hopefully get them started in radio – and Tyler Sizemore, the Staff writer at the CT Insider talks about one such visit in the article: Stamford teens get a taste of ‘the industry’ at Norwalk’s Factory Underground Studio

The Rocky Mountain Telegram celebrated 50 years on air of a local DJ, story was by NANCY WEST-BRAKE Telegram Correspondent – we should do more of these celebrations of people in our industry worldwide. Herb Davidson, AKA – Ron Erik Lundy, morning show host of “Lundy and Friends” on Rocky Mount’s Big Dawg country station WDWG well done Ron.

Jeff McHugh gives radio programmers five tips for morning show promotion in other shows and parts of the day on the Radio Ink site – its a great read for those of us who work on the promotions side of the dial.

A Willy Wonka style promotion wins a couple tickets to Glastonbury – the video is awesome! Story via the Radio X site.

We are all familiar with prize pigs in radio – but here’s a fantastic story from the Pittsburgh Post Gazette about a sixth-grader wonder woman who keeps on win prizes on the radio. Story by Holly Anne Conti about her early wins on radio.

I am giving a lot of space to this one as I love the concept: GOLD104.3’s The Christian O’Connell Show has announced a new promotion that gives listeners the chance to win $20,000, titled O’Connell’s Movie Marathon where 16 listeners enter a cinema to watch the same movie (Groundhog Day) on repeat for 48 hours. The last person standing will win $20,000, they must stay awake and watch Groundhog Day on a constant loop until there is only one listener left participating. This means the film could play up to 29 times. Story via Australia’s Media Week site.

Virgin Radio UK are building up to the Coronation of their new King: Charles III – with a promotion: Win! Amazing King’s Coronation goodies from Waitrose as we play ‘Rock Royalty’ on the Graham Norton Radio Show – not the best promotion title – but the prizes (listed in the tees and cees) show you the diversity of prizes they are giving away.

A LUCKY radio listener in Bracknell (UK) has been handed a life-changing £1,000,000 in a dramatic competition final held in London with IHeart Radio. Story via the Bracknell News – Great to show how you can build a win to be something HUGE!!!

SALES:
Some interesting stories of radio sales success are covered on the Inside Radio site as news filters out from the NAB Show.

A very, very interesting story that I would like to see more on was posted on the Radio Ink site: How To Show Clients Your Audience’s Spending Power

ALL RADIO:
Tony Compton wrote on DataDrivenInvestor (Medium) a very long yet interesting article that I think everyone in sales and management should read: Time for Broadcast Radio and the Payments Industry to Get it On! The post says its an 8 minute read, but by the time I had finished, taken notes, etc it was closer to 10 – Tony has some great ideas here!

An interesting product launch for those of us in Copy – Marketron‘s just launched a new PRODUCTION WORKFLOW product for those of us in Radio – and it does look very interesting – hit the site and watch the video. Radio World did a story on it too HERE

I question the following: P&G’s Loyalty To Radio To Be Recognized In NYC? Really? They’ve only just come back to radio in 2023 and they get ‘recognised’ for it? Story via Radio Ink.

The Colorado Broadcasters Association have recognised the hard work by the team at Heart of the Rockies Radio – when they were Recognized with 11 Awards of Excellence Including ‘Station of the Year’ absolutely well done to everyone involved.

The 2023 Radio Preservation Task Force will host a conference later this month about the future and past of radio – this is a great story via Susan Ashworth and Radio World.