Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
  • Radio Vs TV Advertising
    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
  • Your Radio Stations Promotional Library
    Promos: Your Stations Promotional Library Blog Post
Radio VS Community Newspapers

SALES: 10 Ways that Radio Achieves Better Results Than Community Newspaper Advertising

Posted on 17 May 202315 May 2023 By earlp

Let’s be honest and face the truth about small local businesses – local community newspapers are the fall back for many advertising clients – and after the popularity of last weeks post about how to deal with clients and their social media marketing – I thought I would tackle another list of ways that radio advertising can achieve better results than community newspaper advertising:

1.         Wide Reach: Radio stations have a broad audience, reaching more people than community newspapers, which often have a limited circulation. If they are read at all (my 2 local papers do not even get opened, they are thrown in the recycling bin straight away – and I see many others on my street doing the same thing)

2.         Greater Frequency: Radio commercials can be played more frequently than newspaper ads, which can increase brand recall and awareness. So instead of seeing the ad once in the paper – if at all – an advertiser can be on multiple times in an hour, or over the day.

3.         Higher Engagement: Radio listeners often have a higher level of engagement with radio compared to reading community newspapers, as radio can be the primary and also secondary focus during the time of listening.

4.         No Competition: With radio advertising, there is no competition for space, unlike community newspapers where advertisers compete for ad space. You turn the page and there’s another ad – little news or little of anything to keep you engaged with what is in the paper.

5.         Better Targeting: Radio stations often have demographic data on their listeners, which can allow for more targeted advertising compared to community newspapers.

6.         Time-Sensitivity: Radio is a time-sensitive medium, making it effective for promotions, events, and seasonal advertising. Allowing for fast turn around and on-air – in a paper, you have to wait for the next print run – and if a paper makes a mistake – that’s a long time between fixing it and hopefully being seen again – on radio – we can fix it immediately.

7.         Emotional Connection: Radio can create an emotional connection with listeners through storytelling, music, and personality-driven content, which can be more impactful than community newspaper advertising.

8.         Cost-Effective: Radio advertising can be more cost-effective than community newspaper advertising, particularly for smaller businesses with limited budgets.

9.         Mobile-Ready: Many people listen to the radio on their mobile devices, making radio advertising mobile-ready and accessible.

10.       Greater Flexibility: Radio advertising offers greater flexibility in terms of ad placement, with the ability to adjust ad frequency, timing, and length to suit the advertiser’s needs. Community newspaper advertising is often limited to pre-determined ad sizes and placement.

There you have it – 10 reasons why RADIO is better than your local community newspaper.

Hope that helps when you are talking to your clients who LOVE local community newspapers more than radio.

Blog Post, Wednesday Radio Sales Tags:Community News, radio sales

Post navigation

Previous Post: Promos: The Most Popular Prizes for Radio Station Promotions: The Ultimate Guide?
Next Post: Lets Write an Ad: Videos on How To Write An Ad

More Related Articles

The ULTIMATE OFFICE CHAIR On Air: Put Your Back Into The Best Studio Tool EVER!!! Blog Post
Homeless Charity Donations Promotions: Stations Working With Charities Blog Post
Radio Script Style Guide Copywriting: My Radio Script Style Guide Blog Post
All Night Long Review: Radio is alive in 2263 in The Fifth Element Blog Post
Fails Mistakes and Great Promos Promos: Writing and Editing Your Promo Script Blog Post
Generic Microphone On-Air: Top 20 tips for Conducting Radio Interviews Blog Post

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme