Industry News:
I know I have said this many times before – but… if you are a data nerd like me – you’ll find the Take A 2023 Techsurvey Deep Dive With Fred Jacobs on the Radio Ink site an interesting read. The annual Tech Survey is of interest to those of us who work (no matter what role we do) from home, or in the studio/office. Have a read – it’s interesting to see where we are heading as an industry.
The ABC in Australia have been in the dumps lately with all of it’s radio brands across the country taking massive hits in their ratings. Triple J – thought to be the domain of hip Gen Z’s is losing out to Tik Tok and the like – why? Because when 3 minutes of dead air go unnoticed by it’s presenters/technical and management crew – just who is listening (let alone monitoring) to Triple J these days? Read the story via news.com.au site HERE
Copywriters (Yay some content!)
Take note copywriters… if you are writing copy to Advertise Crypto? Change May Be On The Horizon.
From the article on Radio Ink “Copywriters and sellers beware: there could be a new set of regulations coming to cryptocurrency advertisements. As many crypto companies go bust, Congress is looking to warn potential customers about the risks of investing by adding more transparency to the category.”
On-Air:
Wow – check out this video when Masked gunmen robbed radio presenters while they were live on air in Nakuru (in Kenya). In a video a group of men stormed Mwinjoyo FM -yikes!!!!
UK Radio 5 presenter had a shock last week when “I found out I had ADHD while live on air” – presenter Connie McLaughlin was interviewing a guest with ADHD when she had her ‘a ha’ moment. Story is by Connie herself and carried on The Big Issue website.
Some of us will do anything to keep people listening and Amanda Holden absolutely lost it when co-host Jamie Theakston said… ‘Someone’s taken my clothes’: Amanda Holden shrieks with laughter as radio co-host Jamie Theakston strips ‘naked’ live on air. Story via the Daily Mail by BETHAN EDWARDS FOR MAILONLINE.
Radio and the Blind: An Evolving Relationship. Modern trends challenge the medium’s role in lives of the visually impaired. By Donna L. Halper on Radio World. It may make those of you in front of the Mic a bit more aware of the challenges out there for the visually impaired when you are talking about different topics.
Promotions:
How is this for a slow burn on-air competition – perfect for regional radio stations – Michigan Radio covered an NPR story – A Sheep to Shawl competition, you have 5 people, 1 sheep, and 3 hours — I could hear this in my minds eye and thought that it would be a fantastic live competition. Check it out.
Radio Prague International reports on Czech Radio’s youth and alternative station Radio Wave has found sustained success after some major challenges …using smarter strategies, promotion using new tools and so on. “Thinking outside the traditional radio box” is a very interesting read for every promotion department out there.
This one will hit you right in the feels – A winner of a Hit Radio (UK) competition, a Pensioner tells radio host first thing he’ll do after winning £105k is buy his late wife a headstone – via JOE – story by CHARLIE HERBERT – it’s a great read.
Sales:
The always fun to read Pat Bryson at Radio Ink shared an email/story about her nemesis… it was A Lesson From My Million-Dollar Nemesis! And an important lesson on how clients view sales reps. Plus its a plug for Pats book.
If you are in the USA – then this is a timely reminder from Radio Ink about Talent Endorsement Rules.
