Our last ever RCNews post is today…
ALL RADIO:
The New York Post carried a story about how a Brooklyn politician Inna Vernikov claims Russian radio mogul tried ‘extorting’ her for $30K in political ads, the story was by Rich Calder.
The Daily Mail in the UK covers how a radio station for builders (which was set up by a graduate) has become one of the fastest growing stations in the UK. Demolishing The Competition is by Natasha Livingstone about Fix Radio.
I am a fan of K-Pop (amongst some other country specific music from around the world) and if you live in South Korea and are an English speaker then here’s some great news: Arirang Radio is the first English speaking radio station in Korea, freshly launched and it sounds amazing!
I have tried to avoid the controversy about vehicle manufacturers dropping AM radios from their new vehicles on this site – but as this is the last news post – Ford reverses course, will keep AM Radio in EVs – story on Reuters by David Shepardson.
There are calls for the BBC in the UK to allow more external competition over products – this is a very interesting read – UK audio producers call for more BBC competition – via the Advanced Television site, story by Colin Mann.
Speaking of the BBC – BBC Radio Plans to Shift Programs to BBC Studios – story via Radio World with story by T. Carter Ross. The article points out that the move is to help the BBC take advantage of worldwide growth in podcast listening.
ON-AIR:
The Irish Times reports on a former Radio Jock and newsreader being jailed after €270,000 drugs haul! Story by Olivia Kelleher about how Pearse McCarthy (52) voluntarily came before Cork Circuit Criminal Court in April on a signed plea of guilty.
A Radio Ink story about how Country Radio’s Lack Of Women is affecting the quality and content of stations – I agree – read the full study “They Won’t Play a Lady-O on Country Radio: Examining Back-to-Back Plays by Gender, Race, and Sexual Orientation” by Jan Diehm and Dr. Jada Watson.
SALES:
Here’s a great post by Tony Compton on Data Driven Investor via Medium – “Imagine What Broadcast Radio Sales Could Do — With Those Broadcast Radio Signals” and Tony makes some great points.
According to Mark Greenspan on Radio Ink – YES! Size Does Matter when it comes to radio advertising. If you are in Radio Sales YOU NEED TO READ THIS!
Another Radio Ink article – this one I have passed on to my sales team – How To Sell Movies On The Radio
PROMOTIONS:
Radio auctions aren’t something new – but when yours has been going for over 63 years – than that’s worth shouting about! The story is via the Nelson County Gazette and covers the 63rd annual Kiwanis Radio Auction set for Sunday afternoon on WBRT AM/FM
In the UK now, and a Mum with cancer wins £99k in Cash Register competition on KISS radio – the article is from the Bassingstoke Gazette by Joshua Truksa. It was via a cash register competition.
A simple yet attention getting promotion is running on Virgin Radio in Winnipeg – Spring Clean Up – its simple yet I think listeners would love this one.
A great way to say thank you to their hundreds of millions of radio listeners, iHeartMedia is throwing its first-ever Access Day on June 1. The 24-hour broadcast radio takeover event is all about giving fans access to music, artists, one-of-a-kind experiences, and deals. Read the details on Radio Ink.
COPYWRITING:
If you want to improve your 60 second writing skills then here is some awesome news: Write A Stunning Ad In 60 Seconds with Jeffery Hedquist via Radio Ink – I am signing up for this one myself!
…and that is all for now. Thanks for reading the RCNews every Sunday. I hope you have enjoyed it.
EP
