“My review on Audible pretty much sums up exactly how I felt about this book”
“’Rock the Woke’ will include a national radio ad campaign, high-profile billboards, digital ads, social media videos, and potential legal actions.”
Any On-Air Jock worth their salt does show prep. And I don’t mean sitting around reading the paper for half an hour before they go on-air, or skipping through the news and gossip websites.
“You have just spent probably almost a half hour listening to your client talk about themselves, and you haven’t asked them yet about the sale.”
This article is written for those of us Copywriters who also double as working as a Promotions Manager or as a senior team member – so yes, it is does make some presumptions about your role.
“We tried it once before, about 6 years ago, it didn’t work then, so it won’t work now.”
“…the ACRA’s, in my opinion are a joke, especially amongst the Copywriters I know…”
What they think I do vs What I Do as a Copywriter
“I am not a big fan of AdWeek, but I do read every issue and sometimes get some really good take-aways from it, and this was one of those issues.”
“…the standout for me in this issue was Rob Dumke’s “Building $1B+ On Great Radio Brands” and I think the cover price of Radio Ink was worth it just for this article alone”