Ad Week Review: 13th June, 2022
This weeks edition of Adweek was yet another ho-hum edition for those of us copywriters who work in radio.
Author: earlp
Review: The 7 Secrets of Creative Radio Advertising
“My review on Audible pretty much sums up exactly how I felt about this book”
RCNews – (US) – Job Creators Network Debuts Rock The Woke!
“’Rock the Woke’ will include a national radio ad campaign, high-profile billboards, digital ads, social media videos, and potential legal actions.”
ON-AIR: Show Prep
Any On-Air Jock worth their salt does show prep. And I don’t mean sitting around reading the paper for half an hour before they go on-air, or skipping through the news and gossip websites.
New To Radio Sales… Here is My TOP TIP!
“You have just spent probably almost a half hour listening to your client talk about themselves, and you haven’t asked them yet about the sale.”
Promotions: Making the best from your ‘Promo Street Team’
This article is written for those of us Copywriters who also double as working as a Promotions Manager or as a senior team member – so yes, it is does make some presumptions about your role.
Use The POWER of ONE when writing your Radio Scripts
“We tried it once before, about 6 years ago, it didn’t work then, so it won’t work now.”
The Sunday Morning Interview: Earl Pilkington
“…the ACRA’s, in my opinion are a joke, especially amongst the Copywriters I know…”
The Weeks Top 5 Memes
What they think I do vs What I Do as a Copywriter
Review: ADWEEK June 6,2022
“I am not a big fan of AdWeek, but I do read every issue and sometimes get some really good take-aways from it, and this was one of those issues.”