Ad Week Review: 13th June, 2022
This weeks edition of Adweek was yet another ho-hum edition for those of us copywriters who work in radio.
Radio Copywriters by Earl Pilkington
Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters
This weeks edition of Adweek was yet another ho-hum edition for those of us copywriters who work in radio.
“’Rock the Woke’ will include a national radio ad campaign, high-profile billboards, digital ads, social media videos, and potential legal actions.”
Any On-Air Jock worth their salt does show prep. And I don’t mean sitting around reading the paper for half an hour before they go on-air, or skipping through the news and gossip websites.
“You have just spent probably almost a half hour listening to your client talk about themselves, and you haven’t asked them yet about the sale.”
This article is written for those of us Copywriters who also double as working as a Promotions Manager or as a senior team member – so yes, it is does make some presumptions about your role.
“I am not a big fan of AdWeek, but I do read every issue and sometimes get some really good take-aways from it, and this was one of those issues.”