Review: WORDS THAT SELL & MORE WORDS THAT SELL
If I was starting out and had limited money to spend – I would choose WORDS THAT SELL, and MORE WORDS THAT SELL as being the 2 single most important books in my collection.
Category: Friday-Reviews
Movie Review: PONTYPOOL
Pontypool is told by way of the radio staff at a small station, when they realize violence is ripping society apart and it is due to a virus being spread…
Review: When Its Right To Be Wrong by Russel Howcroft
I will admit up front that I am NOT a big fan of Russel Howcroft – But what I really, really hate to admit – is that I like his book. And I kind of hate myself for that!
Review: COPYWRITING IS… By Andrew Boulton
Do yourself a massive favour, clear a space on your bookshelf, and then order a copy!
REVIEW: From Worst To First The True Story of Z100
When radio works, it works, and “From Worst To First The True Story of Z100” tells the story of what happens when…
Review: Teach Yourself Successful Copywriting In A Week
A co-worker gave me a copy of this book (I think as a joke – I hope)
Review: Radio Ink 10th October, 2022
I have to say I was very, very eager to read this months issue of Radio Ink and that’s due to the cover story with Bernie Weiss.
Book Review: Ben Settle’s Copywriter’s Crib Sheet
Each chapter is to the point – there is no fluff, no long winded explanations, and only tried and tested examples and ideas.
Book Review: 100 Great Copywriting Ideas by Andy Maslen
Sometimes the ideas in Andy Maslen’s book are enough to not only start your copy, but also build a whole campaign around.
Friday Review: Radio Ink (September 12, 2022)
This issue’s article from Roy H Williams titled “Man Bites Dog” – has only one point I would disagree with him on…