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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Commercial Writing
    Let’s Write An Ad: Travel Agency Blog Post
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    Sales: 10 Reasons Why Radio is WAY BETTER than Television Advertising! Blog Post
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    Promos: Your Stations Promotional Library Blog Post

Category: Monday Copywriting

Copy: The Client Needs a Sales Event Name? Can You Do it?

Posted on 29 May 202328 May 2023 By earlp
Copy: The Client Needs a Sales Event Name? Can You Do it?

Do you have to come up with a sales event name? Use this handy 5 step guide to choose a suitable name.

Blog Post, Monday Copywriting

Copy: Once They Stop Laughing, You Still Have to Sell their Product

Posted on 22 May 202320 May 2023 By earlp
Copy: Once They Stop Laughing, You Still Have to Sell their Product

It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.

Blog Post, Monday Copywriting

COPY: Writing For Celebrity Voices… Is It Worth It?

Posted on 15 May 202314 May 2023 By earlp
COPY: Writing For Celebrity Voices… Is It Worth It?

I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before

Blog Post, Monday Copywriting

Copy: 6 Ways To Write A Creative Script

Posted on 8 May 202323 April 2023 By earlp
Copy: 6 Ways To Write A Creative Script

I hope that these 6 ideas can help to spark some creativity when you are writing your next radio commercial script.

Blog Post, Monday Copywriting

COPY: Voice Choice In Radio Ads

Posted on 1 May 20236 April 2023 By earlp
COPY: Voice Choice In Radio Ads

If you continually ask your clients… “What voice do you want to read your commercial?” THIS is the article for you to read

Blog Post, Monday Copywriting

Copy: Are You Better Off Writing In A Passive or Aggressive Voice in your Next Radio Commercial?

Posted on 24 April 202324 April 2023 By earlp
Copy: Are You Better Off Writing In A Passive or Aggressive Voice in your Next Radio Commercial?

Over the past couple of weeks I have been taking a closer look at ALL of the ad copy I have written and taken note of the results of my own writing.

Blog Post, Monday Copywriting

COPY: 10 More Writing Prompts (some weird ones!)

Posted on 17 April 20236 April 2023 By earlp
COPY: 10 More Writing Prompts (some weird ones!)

These writing prompts are designed to be strange and unconventional, encouraging copywriters to think outside the box and explore new ideas and concepts in their ad copy

Blog Post, Monday Copywriting

COPY: 20 PROMPTS FOR CREATIVE RADIO COMMERCIALS

Posted on 10 April 20236 April 2023 By earlp
COPY: 20 PROMPTS FOR CREATIVE RADIO COMMERCIALS

I was spit-balling some ideas with another copywriter the other day about creative writing prompts, some of the ideas were came up with were very silly

Blog Post, Monday Copywriting

Copy: Choose The Right Music For Your Message

Posted on 3 April 202331 March 2023 By earlp
Copy: Choose The Right Music For Your Message

Do different music styles influence people subconsciously when they are listening to radio ads?

Blog Post, Monday Copywriting

COPY: Using Sound Effects In Radio Commercials

Posted on 27 March 202327 March 2023 By earlp
COPY: Using Sound Effects In Radio Commercials

Sound effects create a more engaging and memorable radio commercial that captures the attention of your target audience, when done right.

Blog Post, Monday Copywriting

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