Copy: The Client Needs a Sales Event Name? Can You Do it?
Do you have to come up with a sales event name? Use this handy 5 step guide to choose a suitable name.
Category: Monday Copywriting
Copy: Once They Stop Laughing, You Still Have to Sell their Product
It takes a LOT of work to make an ad sound funny. Remember: the object of a radio ad, funny or not, is to get people to buy the product or service being advertised.
COPY: Writing For Celebrity Voices… Is It Worth It?
I am not talking about the professionals who do this on a daily basis – but people who have never done radio commercials before
Copy: 6 Ways To Write A Creative Script
I hope that these 6 ideas can help to spark some creativity when you are writing your next radio commercial script.
COPY: Voice Choice In Radio Ads
If you continually ask your clients… “What voice do you want to read your commercial?” THIS is the article for you to read
Copy: Are You Better Off Writing In A Passive or Aggressive Voice in your Next Radio Commercial?
Over the past couple of weeks I have been taking a closer look at ALL of the ad copy I have written and taken note of the results of my own writing.
COPY: 10 More Writing Prompts (some weird ones!)
These writing prompts are designed to be strange and unconventional, encouraging copywriters to think outside the box and explore new ideas and concepts in their ad copy
COPY: 20 PROMPTS FOR CREATIVE RADIO COMMERCIALS
I was spit-balling some ideas with another copywriter the other day about creative writing prompts, some of the ideas were came up with were very silly
Copy: Choose The Right Music For Your Message
Do different music styles influence people subconsciously when they are listening to radio ads?
COPY: Using Sound Effects In Radio Commercials
Sound effects create a more engaging and memorable radio commercial that captures the attention of your target audience, when done right.