Copy: 37 Black Friday Sale Names
Sales names in clients advertising doesn’t need to be the same old boring thing… here is 37 ideas!
Category: Monday Copywriting
Copywriting: Making Claims in Ads (Australian Details)
Most radio commercials, 99.9% of them are perfectly legal, but it’s that point one percent that can be controversial and dangerous to put together as a copywriter
Copywriting: Editing, and the Choices We Make
I will state it from the start that I am a BIG fan of Cadbury and their advertising, from the old Cherry Ripe ads to some of their latest efforts (and who doesn’t love the Phil Collins ‘In The Air Tonight’ APE commercial?). But some of their choices in their brilliant and award winning British made, ‘BUS’…
Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!
“Buying habits of customers change, and if you only have 3 days to make an impact on a client who is only buying once every 15 years…”
Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial
In my opinion, the most creative, most original thinkers were NOT that creative or original in the first place.
Copy: How To Read A Script
I was trying to explain to a client a while ago about why the script was written the way it was and they couldn’t grasp the fact that they just couldn’t fit 140 words into a 30 seconds…
Fair Warning… Mariah is Coming!
No – NO – NOOOOOOOO!!!!!!!!!!
COPY: Editing and Re-Writes
Sure there are other steps I could have included, but here are my top 12 tips to edit, re-write and get your ideas to work in a radio script
Copy: Are Your Including The Right Things In Your Ads?
A client had been doing a deep dive into the data about his advertising in local newspaper, on local radio and online. Results = ?
Copy: I Have A Theory
Because this idea runs counter to everything I’ve learned about how advertising works, this theory, which is mine, is…