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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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Category: Monday Copywriting

Copy: 37 Black Friday Sale Names

Posted on 12 December 202211 December 2022 By earlp
Copy: 37 Black Friday Sale Names

Sales names in clients advertising doesn’t need to be the same old boring thing… here is 37 ideas!

Blog Post, Monday Copywriting

Copywriting: Making Claims in Ads (Australian Details)

Posted on 5 December 20229 December 2022 By earlp
Copywriting: Making Claims in Ads (Australian Details)

Most radio commercials, 99.9% of them are perfectly legal, but it’s that point one percent that can be controversial and dangerous to put together as a copywriter

Blog Post, Monday Copywriting

Copywriting: Editing, and the Choices We Make

Posted on 28 November 202228 November 2022 By earlp
Copywriting: Editing, and the Choices We Make

I will state it from the start that I am a BIG fan of Cadbury and their advertising, from the old Cherry Ripe ads to some of their latest efforts (and who doesn’t love the Phil Collins ‘In The Air Tonight’ APE commercial?). But some of their choices in their brilliant and award winning British made, ‘BUS’…

Read More “Copywriting: Editing, and the Choices We Make” »

Blog Post, Monday Copywriting

Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!

Posted on 21 November 202221 November 2022 By earlp
Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!

“Buying habits of customers change, and if you only have 3 days to make an impact on a client who is only buying once every 15 years…”

Blog Post, Monday Copywriting

Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial

Posted on 14 November 20228 November 2022 By earlp
Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial

In my opinion, the most creative, most original thinkers were NOT that creative or original in the first place.

Blog Post, Monday Copywriting

Copy: How To Read A Script

Posted on 7 November 20228 November 2022 By earlp
Copy: How To Read A Script

I was trying to explain to a client a while ago about why the script was written the way it was and they couldn’t grasp the fact that they just couldn’t fit 140 words into a 30 seconds…

Blog Post, Monday Copywriting

Fair Warning… Mariah is Coming!

Posted on 31 October 20228 November 2022 By earlp
Fair Warning… Mariah is Coming!

No – NO – NOOOOOOOO!!!!!!!!!!

Blog Post, Monday Copywriting

COPY: Editing and Re-Writes

Posted on 24 October 20228 November 2022 By earlp
COPY: Editing and Re-Writes

Sure there are other steps I could have included, but here are my top 12 tips to edit, re-write and get your ideas to work in a radio script

Blog Post, Monday Copywriting

Copy: Are Your Including The Right Things In Your Ads?

Posted on 17 October 20228 November 2022 By earlp
Copy: Are Your Including The Right Things In Your Ads?

A client had been doing a deep dive into the data about his advertising in local newspaper, on local radio and online. Results = ?

Blog Post, Monday Copywriting

Copy: I Have A Theory

Posted on 10 October 20228 November 2022 By earlp
Copy: I Have A Theory

Because this idea runs counter to everything I’ve learned about how advertising works, this theory, which is mine, is…

Blog Post, Monday Copywriting

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