Copy: 10 Tips For Working In A Sausage Factory
Yes I do work in a sausage factory, churning out script after script, etc… sometimes 20 to 60 scripts a day!
Category: Monday Copywriting
Copy: Writing For Different Age Groups
…it’s EASY to get over-50s to listen to a spot that tugs at the heart strings, informs and educates, and connects with them and their life experience.
Copy: The Single Worst Word In Your Scripts!
I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of…
New Free E-Book: 31 Classic Copywriting Formulas
Another Freebie? Yup – CLASSIC COPYWRITING FORMULAS 31 TRIED AND TESTED BLUEPRINTS for Radio Scripts is now available for FREE!
Copywriting: My Radio Script Style Guide
Ron in Canada asked me about my style of notations I use in my scripts – it turns out it was a great question!
Copywriting: Some Script Samples
I have been asked by a couple of people to give some samples of my favourite creative scripts that I have written – happy to do so for you!
Copy: My #1 Single Best Piece of Advice For Radio Copywriters
One of the people I mentor was having a very, very hard time with a client recently.
Seeking Feedback: Why Advertise With us?
I was looking for some ideas about educating clients and getting them on-board with advertising. This is the results of my search!
Copywriting – Listening Journal
Pick a station at random and listen for an hour, take note of their ads and see if they help you write better – I know it works for me.
Why Copywriters Should Be The MOST Highly Paid People In Radio!
This is a very long post (or a rant) – but those of us who write copy – I am sure will agree with me!