After last week’s post on editing scripts went out – the first email back was from a reader who asked how do I edit a script ruthlessly?
By following these editing tips, you can create a compelling and effective radio commercial script that resonates with your target audience and drives results for your clients business.
I was recently chatting to a new business owner (their business had been advertising for years with us) about their bank of generic spots that we had ready to roll…
Reinvent the wheel? Or look at it from a different angle?
You are writing a clients script, and need to talk to them, PHONE TAG begins!
When you write a script – any script – do you do it to a word count? A Syllable count? A self timed limit? Or to the voice of the voice talent you are using?
We knew this was coming… and it has kind of worried me for the past 5 years… and it should worry you too if you are a Copywriter in radio.
Sales names in clients advertising doesn’t need to be the same old boring thing… here is 37 ideas!
Most radio commercials, 99.9% of them are perfectly legal, but it’s that point one percent that can be controversial and dangerous to put together as a copywriter
I will state it from the start that I am a BIG fan of Cadbury and their advertising, from the old Cherry Ripe ads to some of their latest efforts (and who doesn’t love the Phil Collins ‘In The Air Tonight’ APE commercial?). But some of their choices in their brilliant and award winning British made, ‘BUS’…