Skip to content
Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

  • BLOG POSTS
    • Monday Copywriting
    • Tuesday Promotions
    • Wednesday Radio Sales
    • Thursdays On-Air
    • Friday-Reviews
    • The Weeks Top Memes
    • The Sunday Interview
    • RCNews
    • Know Your SFX
  • SHOP FOR E-BOOKS
  • FREE RESOURCES & TOOLS
  • SURVEY
  • LINKS
  • LEGAL
  • ABOUT…
  • Toggle search form
  • Radio Copywriters Not Breaking News
    RCNews: Sunday 26th March, 2023 Blog Post
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post

Category: Monday Copywriting

Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!

Posted on 21 November 202221 November 2022 By earlp
Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!

“Buying habits of customers change, and if you only have 3 days to make an impact on a client who is only buying once every 15 years…”

Blog Post, Monday Copywriting

Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial

Posted on 14 November 20228 November 2022 By earlp
Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial

In my opinion, the most creative, most original thinkers were NOT that creative or original in the first place.

Blog Post, Monday Copywriting

Copy: How To Read A Script

Posted on 7 November 20228 November 2022 By earlp
Copy: How To Read A Script

I was trying to explain to a client a while ago about why the script was written the way it was and they couldn’t grasp the fact that they just couldn’t fit 140 words into a 30 seconds…

Blog Post, Monday Copywriting

Fair Warning… Mariah is Coming!

Posted on 31 October 20228 November 2022 By earlp
Fair Warning… Mariah is Coming!

No – NO – NOOOOOOOO!!!!!!!!!!

Blog Post, Monday Copywriting

COPY: Editing and Re-Writes

Posted on 24 October 20228 November 2022 By earlp
COPY: Editing and Re-Writes

Sure there are other steps I could have included, but here are my top 12 tips to edit, re-write and get your ideas to work in a radio script

Blog Post, Monday Copywriting

Copy: Are Your Including The Right Things In Your Ads?

Posted on 17 October 20228 November 2022 By earlp
Copy: Are Your Including The Right Things In Your Ads?

A client had been doing a deep dive into the data about his advertising in local newspaper, on local radio and online. Results = ?

Blog Post, Monday Copywriting

Copy: I Have A Theory

Posted on 10 October 20228 November 2022 By earlp
Copy: I Have A Theory

Because this idea runs counter to everything I’ve learned about how advertising works, this theory, which is mine, is…

Blog Post, Monday Copywriting

Copy: 10 Tips For Working In A Sausage Factory

Posted on 3 October 20228 November 2022 By earlp
Copy: 10 Tips For Working In A Sausage Factory

Yes I do work in a sausage factory, churning out script after script, etc… sometimes 20 to 60 scripts a day!

Blog Post, Monday Copywriting

Copy: Writing For Different Age Groups

Posted on 26 September 20228 November 2022 By earlp
Copy: Writing For Different Age Groups

…it’s EASY to get over-50s to listen to a spot that tugs at the heart strings, informs and educates, and connects with them and their life experience.

Blog Post, Monday Copywriting

Copy: The Single Worst Word In Your Scripts!

Posted on 19 September 20228 November 2022 By earlp
Copy: The Single Worst Word In Your Scripts!

I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of…

Blog Post, Monday Copywriting

Posts navigation

Previous 1 2 3 4 Next

Buy Me a Coffee

Copyright © 2023 Radio Copywriters by Earl Pilkington.

Powered by PressBook Premium theme