Copy: The Mattress Buying Cycle, or, Understanding Your Clients Customers!
“Buying habits of customers change, and if you only have 3 days to make an impact on a client who is only buying once every 15 years…”
Category: Monday Copywriting
Copy: Stealing, Copying -or- Liberating Ideas For Your Commercial
In my opinion, the most creative, most original thinkers were NOT that creative or original in the first place.
Copy: How To Read A Script
I was trying to explain to a client a while ago about why the script was written the way it was and they couldn’t grasp the fact that they just couldn’t fit 140 words into a 30 seconds…
Fair Warning… Mariah is Coming!
No – NO – NOOOOOOOO!!!!!!!!!!
COPY: Editing and Re-Writes
Sure there are other steps I could have included, but here are my top 12 tips to edit, re-write and get your ideas to work in a radio script
Copy: Are Your Including The Right Things In Your Ads?
A client had been doing a deep dive into the data about his advertising in local newspaper, on local radio and online. Results = ?
Copy: I Have A Theory
Because this idea runs counter to everything I’ve learned about how advertising works, this theory, which is mine, is…
Copy: 10 Tips For Working In A Sausage Factory
Yes I do work in a sausage factory, churning out script after script, etc… sometimes 20 to 60 scripts a day!
Copy: Writing For Different Age Groups
…it’s EASY to get over-50s to listen to a spot that tugs at the heart strings, informs and educates, and connects with them and their life experience.
Copy: The Single Worst Word In Your Scripts!
I am guilty of using this and did a search through my scripts for this year alone and was horrified to see a total of…