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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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    Let’s Write An Ad: Travel Agency Blog Post
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Category: Monday Copywriting

Copy: How To Edit RUTHLESSLY

Posted on 20 March 202320 March 2023 By earlp
Copy: How To Edit RUTHLESSLY

After last week’s post on editing scripts went out – the first email back was from a reader who asked how do I edit a script ruthlessly?

Blog Post, Monday Copywriting

COPY: 10 Editing Tips For Your Next Script

Posted on 13 March 20239 March 2023 By earlp
COPY: 10 Editing Tips For Your Next Script

By following these editing tips, you can create a compelling and effective radio commercial script that resonates with your target audience and drives results for your clients business.

Blog Post, Monday Copywriting

Copy: Seize The Day Spots

Posted on 6 March 20235 March 2023 By earlp
Copy: Seize The Day Spots

I was recently chatting to a new business owner (their business had been advertising for years with us) about their bank of generic spots that we had ready to roll…

Blog Post, Monday Copywriting

Copy: Does A Wheel Have To Be Round?

Posted on 27 February 202325 February 2023 By earlp
Copy: Does A Wheel Have To Be Round?

Reinvent the wheel? Or look at it from a different angle?

Blog Post, Monday Copywriting

COPY: 8 Tips To Avoid Phone Tag With Clients

Posted on 20 February 202320 February 2023 By earlp
COPY: 8 Tips To Avoid Phone Tag With Clients

You are writing a clients script, and need to talk to them, PHONE TAG begins!

Blog Post, Monday Copywriting

Copywriting for your Voice Talent

Posted on 13 February 202312 February 2023 By earlp
Copywriting for your Voice Talent

When you write a script – any script – do you do it to a word count? A Syllable count? A self timed limit? Or to the voice of the voice talent you are using?

Blog Post, Monday Copywriting

The Future Of Radio Copywriting Is Here!

Posted on 6 February 20236 February 2023 By earlp
The Future Of Radio Copywriting Is Here!

We knew this was coming… and it has kind of worried me for the past 5 years… and it should worry you too if you are a Copywriter in radio.

Blog Post, Monday Copywriting

Copy: 37 Black Friday Sale Names

Posted on 12 December 202211 December 2022 By earlp
Copy: 37 Black Friday Sale Names

Sales names in clients advertising doesn’t need to be the same old boring thing… here is 37 ideas!

Blog Post, Monday Copywriting

Copywriting: Making Claims in Ads (Australian Details)

Posted on 5 December 20229 December 2022 By earlp
Copywriting: Making Claims in Ads (Australian Details)

Most radio commercials, 99.9% of them are perfectly legal, but it’s that point one percent that can beĀ controversial and dangerous to put together as a copywriter

Blog Post, Monday Copywriting

Copywriting: Editing, and the Choices We Make

Posted on 28 November 202228 November 2022 By earlp
Copywriting: Editing, and the Choices We Make

I will state it from the start that I am a BIG fan of Cadbury and their advertising, from the old Cherry Ripe ads to some of their latest efforts (and who doesn’t love the Phil Collins ‘In The Air Tonight’ APE commercial?). But some of their choices in their brilliant and award winning British made, ‘BUS’…

Read More “Copywriting: Editing, and the Choices We Make” »

Blog Post, Monday Copywriting

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