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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Copywriters Not Breaking News
    RCNews: Sunday 26th March, 2023 Blog Post
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post

Category: Monday Copywriting

Writing Ad Copy for a Streaming Client

Posted on 11 July 20228 November 2022 By earlp
Writing Ad Copy for a Streaming Client

Because a streaming signal is not simulcast, something very smart can be done with your ads.

Monday Copywriting, Uncategorized

RCNews: (NZ) Are You Pushing The Boundaries?

Posted on 4 July 20228 November 2022 By earlp
RCNews: (NZ) Are You Pushing The Boundaries?

The New Zealand Advertising Standards Authority it found the ad to be “in poor taste” and “playing to the outdated stereotype that mothers-in-law are people that families want to get rid of”.

Blog Post, Monday Copywriting, RCNews

The FIRST Line of ANY Radio Script

Posted on 4 July 20228 November 2022 By earlp
The FIRST Line of ANY Radio Script

“…got a problem A – here’s the solution, it’s B!”

Blog Post, Monday Copywriting

5 Ways To Write a Radio Script

Posted on 27 June 20228 November 2022 By earlp
5 Ways To Write a Radio Script

Here are 5 ways to write a script with the same information for a fictional hotel

Blog Post, Monday Copywriting

6 Ways to Improve Every Radio Script’s Opening Lines!

Posted on 20 June 20228 November 2022 By earlp
6 Ways to Improve Every Radio Script’s Opening Lines!

Without their attention being grabbed, then there was no point producing the rest of the script.

Blog Post, Monday Copywriting

Use The POWER of ONE when writing your Radio Scripts

Posted on 13 June 20228 November 2022 By earlp
Use The POWER of ONE when writing your Radio Scripts

“We tried it once before, about 6 years ago, it didn’t work then, so it won’t work now.”

Blog Post, Monday Copywriting

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