ON-AIR: Show Prep
Any On-Air Jock worth their salt does show prep. And I don’t mean sitting around reading the paper for half an hour before they go on-air, or skipping through the news and gossip websites.
Category: Blog Post
New To Radio Sales… Here is My TOP TIP!
“You have just spent probably almost a half hour listening to your client talk about themselves, and you haven’t asked them yet about the sale.”
Promotions: Making the best from your ‘Promo Street Team’
This article is written for those of us Copywriters who also double as working as a Promotions Manager or as a senior team member – so yes, it is does make some presumptions about your role.
Use The POWER of ONE when writing your Radio Scripts
“We tried it once before, about 6 years ago, it didn’t work then, so it won’t work now.”
The Sunday Morning Interview: Earl Pilkington
“…the ACRA’s, in my opinion are a joke, especially amongst the Copywriters I know…”
The Weeks Top 5 Memes
What they think I do vs What I Do as a Copywriter
Review: ADWEEK June 6,2022
“I am not a big fan of AdWeek, but I do read every issue and sometimes get some really good take-aways from it, and this was one of those issues.”
Review: Radio Ink June 6, 2022
“…the standout for me in this issue was Rob Dumke’s “Building $1B+ On Great Radio Brands” and I think the cover price of Radio Ink was worth it just for this article alone”
Know your SFX: The WILHELM SCREAM or THE 5th YELL
…perhaps the best known scream used around the world in hundreds of movies, TV shows, video games, plus commercials on TV and radio.
Infinite Dial Australia 2022 Webinar – Register NOW
The 2022 Infinite Dial Webinar will be online for the 30 minute webinar on Tuesday 28th of June – Register now