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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Radio Copywriters Not Breaking News
    RCNews: Sunday 26th March, 2023 Blog Post
  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post

Category: Thursdays On-Air

On-Air: Can You Say NO To That Script?

Posted on 24 November 202224 November 2022 By earlp
On-Air: Can You Say NO To That Script?

Can you say no to doing broadcasting from a business location based on your moral objections? Or reading their script?

Blog Post, Thursdays On-Air

On-Air: The Pronunciation Trap

Posted on 17 November 20228 November 2022 By earlp
On-Air: The Pronunciation Trap

Make an effort to find out how a word, name, or phrase should be pronounced, the right way.

Blog Post, Thursdays On-Air

On-Air: Talking To A Client On-Air

Posted on 10 November 20228 November 2022 By earlp
On-Air: Talking To A Client On-Air

Because calls from landlines are transmitted through a telephone cable, rather than radio waves and cell tower signals, any call made on a land line is clearer and the connection more stable.

Blog Post, Thursdays On-Air

ON-AIR: What Is The ONE Word You Should NEVER Use In A Drive Shift?

Posted on 3 November 20228 November 2022 By earlp
ON-AIR: What Is The ONE Word You Should NEVER Use In A Drive Shift?

It was pure escapism, and such a beautiful talk break that effected him so deeply, he chucked in his job in a call centre 2 weeks later, to study radio and follow his dream.

Blog Post, Thursdays On-Air

ON-AIR: Vocal Training – 2 Exercises To Improve Your Voice

Posted on 27 October 20228 November 2022 By earlp
ON-AIR: Vocal Training – 2 Exercises To Improve Your Voice

A reader of the blog, Deborah, sent in 2 vocal training exercises for my thoughts – and they work!

Blog Post, Thursdays On-Air

On-Air: Listeners ‘I bought in some food to say thanks’

Posted on 13 October 20228 November 2022 By earlp
On-Air: Listeners ‘I bought in some food to say thanks’

This is a scary topic – and one that I find less and less stations and staff members are taking note of.

Blog Post, Thursdays On-Air

On-Air: Situations Vacant – A LAFF!

Posted on 6 October 20228 November 2022 By earlp
On-Air: Situations Vacant – A LAFF!

A funny (yet it maybe old or new) job vacancy that was sent from James in Texas.

Blog Post, Thursdays On-Air

On-Air: Voice Tracking The Right Way

Posted on 29 September 20228 November 2022 By earlp
On-Air: Voice Tracking The Right Way

If a station is properly voice tracking their airshifts, I’d wager that very few listeners would know or even notice the difference – IF IT IS DONE RIGHT!

Blog Post, Thursdays On-Air

On-Air: Work Experience Into Real World Experience

Posted on 22 September 20228 November 2022 By earlp
On-Air: Work Experience Into Real World Experience

Some students on Work-Experience are just watching the clock, others are genuinely interested and their tenacity may eventually pay off.

Blog Post, Thursdays On-Air

On-Air: Are You A Jock, The Talent, or a Personality?

Posted on 15 September 20228 November 2022 By earlp
On-Air: Are You A Jock, The Talent, or a Personality?

I use multiple terms in my posts about on-air voices, or on-air jocks, or on-air talent, or host, or personalities…

Blog Post, Thursdays On-Air

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