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Radio Copywriters by Earl Pilkington

Radio Copywriters by Earl Pilkington

Blogs, E-Books, Resources and Tools for Radio Copywriters, Radio Sales, Radio Promotions and On-Air staff who are also Radio Copywriters

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  • Saturday Soapbox
    Saturday Soapbox: Should Radio Serials Make A Return? Blog Post
  • Insights AdWEEK March 2023
    Review: Article “How Marketers Should And Shouldn’t Talk To Gen Alpha” Blog Post
  • Love Your Local DJ
    On-Air: Topics That Send The Message You Are Local! Blog Post

Category: Thursdays On-Air

On-Air: Sites to Watch – Awful Announcing

Posted on 30 June 20228 November 2022 By earlp
On-Air: Sites to Watch – Awful Announcing

“I know – Me reading a sports blog site! Considering that I HATE SPORTS – But this is gold!”

Blog Post, Thursdays On-Air

On-Air Jocks… Are You a Jerk After a Live Appearance?

Posted on 29 June 20228 November 2022 By earlp
On-Air Jocks… Are You a Jerk After a Live Appearance?

It’s no secret that I like weird music – the weirder – the better, and I have very eclectic tastes.

Blog Post, RCNews, Thursdays On-Air

On Air: Show Segment Ideas #1

Posted on 23 June 20228 November 2022 By earlp
On Air: Show Segment Ideas #1

“The segment is based around 2 fake products and one real product – and callers must identify the real product. Simple but great idea for a segment, even a one off spot.”

Blog Post, Thursdays On-Air

ON-AIR: Show Prep

Posted on 16 June 20228 November 2022 By earlp
ON-AIR: Show Prep

Any On-Air Jock worth their salt does show prep. And I don’t mean sitting around reading the paper for half an hour before they go on-air, or skipping through the news and gossip websites.

Blog Post, Thursdays On-Air

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